Matteo Banzon

Matteo founded Agent Conquest (agentconquest.com.au), which was acquired by Odin Digital in 2025.

He comes from an email marketing and automation background — lifecycle sequences, segmentation and the plumbing that keeps them running.

As Director of Product he treats the agency's services as products: defined scopes, repeatable processes and automation where it removes manual work rather than adding noise.

He is Google and Meta certified, and writes at matteobanzon.com.

Matteo's route into the agency was through building his own. He founded Agent Conquest, which Odin Digital acquired in 2025, and he has started and exited three marketing agencies — experience that shows up less in strategy meetings than in how the delivery machinery is put together.

His technical range covers technical SEO, Meta ads, Google Ads and email lifecycle optimisation, and he built the automation frameworks that power Odin's operations. Email is the part he came up through: lifecycle sequences, segmentation, and the unglamorous plumbing that keeps them firing at the right moment for the right person.

As Director of Product he treats each service as a product rather than a bespoke favour. That means a defined scope, a repeatable process behind it, and automation used only where it removes manual work instead of adding another system for someone to babysit. The practical effect for a client is that the engagement they were sold is the engagement that gets delivered, month after month, and that the reporting looks the same in month six as it did in month one.

Product thinking also decides what does not get built. An automation that saves ten minutes but needs an hour of maintenance is a liability, and a service that cannot be delivered to the same standard twice is not a service yet. Matteo's job is to keep that line clear, so the agency's commitment to being straight with clients is backed by delivery that behaves predictably rather than by good intentions and a busy month.