Bede Alexander
Bede Alexander is a co-owner of Odin Digital and its Head of Partnerships. A carpenter by trade, he leads the agency's trades division and speaks to electricians, plumbers and builders as someone who has worked on the tools himself.
How Bede got here.
Bede is a carpenter by trade, and that on-the-tools experience still shapes how he talks to trade business owners.
He founded Tidalwave Marketing (tidalwavemarketing.com.au), which was acquired by Odin Digital in 2026.
At Odin Digital he leads the trades division, working with electricians, plumbers and builders.
Bede is Google and Meta certified.
Bede is a carpenter by trade, and that is not a colour detail on a bio — it is why trade business owners take his calls. He has worked on the tools, so conversations about quoting, callouts, job value and the difference between a busy week and a profitable one do not need translating first.
He founded Tidalwave Marketing, which Odin Digital acquired in 2026, and now leads the agency's trades division: electricians, plumbers and builders, along with the partner relationships and referral network that feed it. As Head of Partnerships he also runs the first conversations with trade businesses, setting scope and expectations in plain language before any work starts.
His bias in campaign work is toward job quality rather than job volume. Enquiry count is easy to inflate and largely meaningless to a trade business carrying a crew; the useful measure is whether the high-value work is coming through. Bede pushes campaigns toward that outcome, which sometimes means turning off the sources that look best on a raw lead count.
Partnerships work the same way. The referral network feeding the trades division only holds together if both sides are better off, which means being honest early about what a campaign can and cannot do for a particular business. That is why Bede runs the first conversation himself and sets scope and expectations in plain language before anyone signs anything — there is no lock-in contract holding the relationship together afterwards, so it has to be built on an accurate promise.
The values behind how Bede works are set out in our ethos, and you can meet the wider leadership group on the about page.
What Bede leads at Odin Digital
As Head of Partnerships, Bede owns the trades side of the business and the relationships that come with it.
Trades division
Bede leads marketing for electricians, plumbers and builders — the campaigns, the offers and the enquiry flow behind them.
Partnerships
He builds and manages the agency's partner relationships, including the referral network that feeds the trades division.
Job quality over job volume
Bede pushes campaigns toward the high-value work trade businesses actually want, rather than chasing every enquiry that comes through.
Onboarding trade clients
He runs the first conversations with trade businesses so scope and expectations are set in plain language before work starts.
Work Bede is closest to
Articles by Bede.
Bede Alexander has written 5 guides published on the Odin Digital blog.
- HVAC Marketing in Australia: The 2026 Playbook for Heating & Cooling CompaniesIndustry SEO
- SEO for Tradies in Australia: How to Dominate the Local Pack in 2026Industry SEO
- Dental SEO in Sydney, Melbourne & Brisbane: How to Win the Local PackIndustry SEO
- Local SEO Checklist for Australian Service Businesses (2026)Local SEO
- Local SEO in 2026: Complete Guide to Dominating Your Local MarketSEO
Areas of focus.
Bede leads the trades division, so his work sits across the industries and channels that bring trade businesses the jobs they actually want.
SEO for tradies
The search side of the trades division — being found by the people already looking for the work, in the areas a crew can realistically service.
Electricians
One of the three trades Bede works with directly: the campaigns, the offers and the enquiry flow behind them.
Plumbers
Emergency and planned work behave very differently in a marketing account. Bede's on-the-tools background is what makes that distinction obvious rather than theoretical.
Local SEO
Trade demand is geographic. Local search is where a service area either produces enquiries or quietly does not, and where a crew's realistic travel radius should shape the targets rather than be ignored by them.
Google Ads management
Paid search for trades, steered toward the higher-value jobs rather than every enquiry that could be bought.
Lead generation
The enquiry flow itself — how a job request arrives, how fast it is answered and whether it was worth answering. For a trade business the gap between a lead and a booked job is usually a response-time problem rather than a marketing one, and Bede treats it as part of the campaign.
How Bede works with clients
It starts with a straight conversation. Bede runs the first discussions with trade businesses so scope and expectations are set in plain language before work starts, which is the same commitment to being honest and authentic in advance that the agency's ethos is built on.
From there the work follows the agency's usual sequence: an audit that looks at tracking, search visibility, ad structure, enquiry drop-off and offer strength, then a costed 90-day plan with agreed KPIs, then build and launch. For a trade business the KPI that matters is rarely raw enquiry volume, so the targets are set around the work worth winning.
Once campaigns are live, testing decides what continues. Spend that produces the wrong kind of job is cut, budget follows what produces the right kind, and the reporting stays plain enough to read between jobs rather than requiring a sit-down.
The full four-phase framework is set out in the Odin Method, and the standards behind it are in our ethos. You can see the work itself in our case studies and client reviews. If you would rather learn the thinking than buy it, the team's written guides are sequenced into learning tracks in the Odin Academy.
Questions about Bede.
What does Bede Alexander do at Odin Digital?
Bede Alexander is a co-owner of Odin Digital and its Head of Partnerships. He leads the agency's trades division — marketing for electricians, plumbers and builders — manages partner relationships and the referral network, and runs onboarding conversations with trade clients.
What areas does Bede Alexander specialise in?
Bede specialises in marketing for trade businesses: electricians, plumbers and builders. A carpenter by trade himself, he focuses campaigns on job quality rather than job volume, and he leads the agency's partnerships.
What did Bede Alexander do before Odin Digital?
Bede is a carpenter by trade and founded Tidalwave Marketing, which Odin Digital acquired in 2026.
Is Bede Alexander certified?
Yes. Bede is Google and Meta certified.
How can I work with Bede Alexander?
Book a free strategy session through the Odin Digital contact page. Engagements run with no lock-in contracts and a 90-day KPI guarantee.
The rest of the leadership team.
Bede owns one part of how Odin Digital runs. Here is who owns the rest, and where the wider team sits.
Read the company story on the about page, meet everyone on the team page, or browse all services.
Connect with Bede.
Bede is Google and Meta certified. You can follow his work here, or speak with the team directly.