No lock-in contracts: how our month-to-month terms work
Every engagement runs month-to-month. You can pause or cancel at any time with 30 days' notice, and you can end the engagement at any review point, including the 90-day KPI review.
In short
- Month-to-month terms with no lock-in and no minimum contract length.
- Pause or cancel at any time with 30 days' notice.
- Every review point is an exit point, including the 90-day KPI review.
- We keep clients because the results keep coming — a 93% client retention rate.
- The terms sit alongside the 90-day KPI guarantee, not instead of it.
What month-to-month actually means here
There is no fixed term to sign. An engagement continues one month at a time for as long as it is working for you, and you can stop it with 30 days' notice and no minimum period left to serve out.
The notice period exists for handover, not for revenue. It gives us time to finish the work already in flight, close out reporting and hand over cleanly, rather than abandoning a campaign halfway through a testing cycle.
You can also end the engagement at any review point. The 90-day KPI review is the most common one, because that is when the original written targets are compared against the actual result and both sides can see plainly whether the programme is earning its place.
Why we don't use long contracts
We keep clients because the results keep coming. A 93% client retention rate is the outcome of that, and it is a more useful number than any contract term, because it is what clients chose to do when they were free to leave.
Our own published buying guide is blunt about the alternative. Long lock-ins exist to retain unhappy clients, not to protect the strategy. Long contracts protect agencies from the consequences of poor work.
Removing the contract changes who carries the risk. If the work stops performing, the cost of that lands on us in lost revenue rather than on you in months of fees you cannot stop. That is the same logic behind the 90-day KPI guarantee: put the commitment in writing, then earn the renewal every month.
How this compares with six- and twelve-month lock-ins
The standard offer across much of the Australian market is a six or twelve-month agreement, sometimes with a ninety-day exit clause buried inside it. Our buying guides flag that structure as a warning sign rather than a sign of commitment.
The practical difference shows up when performance slips. On a twelve-month lock-in, a client who loses confidence in month four has eight more invoices to pay before the decision is theirs again. On month-to-month terms, that same client makes the call at the next review.
Month-to-month is the standard reputable Australian agencies work to. If you want the wider market context, our guide to what SEO costs in Australia sets out the pricing models alongside the contract terms that usually come with them.
What to look for on ownership if you leave
Contract length is only half the exit question. The other half is what you are left holding, and our buying guides are consistent on this: the accounts and assets behind a marketing programme should sit under the client's own ownership, not the agency's.
That means the domain, the website files, the analytics property, the advertising accounts and the Google Business Profile should be in the business's name throughout the engagement, so nothing has to be negotiated back at the end of one.
Ask any agency you are considering to confirm that in writing before you start. An agency that holds your accounts inside its own can make leaving expensive even when the contract says you are free to go.
What to ask any agency about its contract terms
Three questions from our SEO buying guide separate a straightforward agreement from an awkward one. What is the contract term, and what is the exit clause? What exactly is guaranteed, and what happens if it is missed? And who actually does the work — the senior person in the pitch, or a junior you have not met?
The answers matter more together than apart. A short term with nothing guaranteed is a weak offer, and a strong guarantee inside a twelve-month lock-in is a guarantee you cannot act on.
Our answers are on the record: month-to-month with 30 days' notice, KPIs agreed in writing and backed by the 90-day guarantee, and senior specialists doing the work. You can see how that plays out for clients on our reviews page, and how the work itself is structured in the Odin Method.
Month-to-month vs a six or twelve-month lock-in
A six or twelve-month lock-in
- You commit to the full term before you have seen any work.
- Exit clauses are often narrow and buried in the agreement.
- Underperformance still has to be paid out to the end of the term.
- The contract carries the relationship.
Our month-to-month terms
- You commit to one month at a time, for as long as it works.
- 30 days' notice to pause or cancel, at any point.
- Every review point, including the 90-day review, is an exit point.
- The results carry the relationship — 93% client retention.
Questions about our contract terms
Is there a minimum term?
How do I cancel?
Is there a cancellation fee?
What is the 90-day KPI guarantee?
Why don't you use contracts like other agencies?
Can I pause rather than cancel?
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200+ clients served, $574M+ in client revenue generated and a 93% client retention rate. Read the reviews.
Terms you can leave. Results that mean you won't.
Start with the free growth blueprint and see the baseline and KPIs we would commit to before anything is signed, or book a call to talk through the terms and the 90-day KPI guarantee behind them.