Trusted by industry leaders across Australia
As Seen In
The default approach to PR is a press release, a purchased media list and hope. Journalists receive hundreds of those a week and open almost none, because there's no relationship behind the send and usually no story inside it.
Our PR agency work runs the other way around: relationships first, angles second, sends last. And every placement gets worked afterwards — quoted on your site, amplified through social, and used as an authority signal supporting SEO, so coverage keeps paying long after the news cycle moves on. Where a story needs something to happen in the real world, we pair it with brand activations.
Press Releases Into a Void?
You've done PR before. A release went out, a syndication site republished it verbatim, and nothing measurable happened. No journalist called. No enquiry cited it. The report showed impressive-sounding reach numbers attached to no commercial outcome.
One-off releases fail because there's no ongoing relationship behind them. Journalists cover people they trust, on rounds they own, with stories that fit what they're writing this month. Without that context, even a genuinely good story reads as noise.
Coverage follows relationships and angles — not distribution volume.
Sustained contact with the journalists who cover your category, and a pipeline of stories worth their time.
Where Data Finds
its Voice.
Relationships, Angles, Placements.
We build and maintain relationships with the journalists who cover your category, develop angles they can actually run, manage the process from pitch to publication, then amplify every placement across your other channels.
The Groundwork
Round-by-round media mapping, journalist relationship building, spokesperson positioning and a story pipeline planned against the editorial calendar.
The Follow-Through
Pitch-to-placement management, interview prep, fact-checking support, then amplification through social, email, sales collateral and on-site trust proof.
PR measured in credibility, enquiries and authority — not clip counts.
The 3-Pillar System.
Media Relationships & Mapping
We map the journalists, editors and podcast hosts who genuinely cover your category, then build sustained relationships with them so your pitches arrive from a known name rather than a cold address.
Newsworthy Angle Development
We mine your business for actual stories — proprietary data, category shifts, customer outcomes, founder perspective — and shape them into angles that fit what each outlet is already writing about.
Pitch-to-Placement & Amplification
End-to-end management of pitching, interviews and approvals, then squeezing every placement: on-site trust proof, social amplification, sales collateral and the authority signals that lift organic performance.
Our Unprecedented Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
PR is almost always a retainer rather than a per-placement fee, because results come from sustained media relationships rather than one-off sends. Small business retainers are scoped around a realistic monthly pitch volume and a narrow set of target publications; we'd rather run a focused programme in two or three mastheads that matter than spray across fifty that don't.
You control advertising and buyers know it. PR is earned — a journalist decides your story is worth telling, which carries third-party credibility no ad spend can replicate. Advertising is faster and more predictable; PR compounds trust, builds brand search demand and produces authoritative links that support SEO. Most businesses need both.
Sometimes — but nobody honest can guarantee a specific masthead, because the editorial decision isn't ours to make. What we can commit to is the input: genuinely newsworthy angles, tight pitches, and the media relationships to get them read. Mainstream coverage generally follows a track record in trade and regional press rather than starting there.
Trusted by Leaders
Across Australia.
Don't take our word for it. Here's what business owners and marketing directors say about working with Odin Digital.
“Can't recommend enough”
Lucas & the agency is honestly one of the best things that ever happened to my business. When I first started working with him for SEO and ads, he went way beyond that - dropping knowledge on pricing, funnels, and how to actually structure things to scale. I was doing $20k months on my own, then after working with Lucas on a new product launch, I was averaging over $100k a month. Mostly thanks to advice I never even paid for. Five years later, he still runs my ads and I still call him for guidance. If you're serious about your business, working with Lucas & Odin Digital is a high leverage move.
“Finally found the perfect growth program”
Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 180%. Working with the Odin team feels incredibly personalised.
“This is the way marketing should be done”
The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 2x to 6x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.
“A true extension of our team”
From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.
“Results that speak for themselves”
We'd been burned by agencies before, so we were skeptical. Odin proved us wrong within the first quarter - organic traffic up 210%, and our pipeline has never been healthier. They actually do what they say they'll do.
“Extremely Happy With The Results”
Bulk Buys has been working with the team for the last couple of months and we have been extremely happy with the results the team has achieved in such a short time. Communication and service provided by the team has been excellent. Thank you Alf & Calum!
PR agency near you
Media landscapes differ city by city, so our PR programmes are run locally. See our PR agency in Sydney, Melbourne, Brisbane, Perth, Adelaide, the Gold Coast, Canberra Newcastle, Hobart, Darwin, Wollongong, Geelong, Ballarat and Launceston pages, or browse every city we cover. Earned media works hardest alongside a clear brand strategy.
Ready for Coverage That
Builds Real Credibility?
Book a free PR strategy session and we'll pressure-test whether you have a story the media will actually run.
Review of the media landscape and journalists covering your category
Two or three newsworthy angles drawn from your business
Realistic view of what coverage is achievable and in what order
