Research desk
We run original studies of Australian websites, search results and advertising compliance. Every study is published with the dataset behind it so the numbers can be replicated line by line. Each edition is refreshed annually.
Two in three Australian small business websites take more than a second to start responding, one in five has no structured data at all, one in eleven blocks the crawlers that AI engines use to read the web, and one in eight makes a "best", "leading" or "number one" claim about itself on its homepage.
Lucas Durante, Founder & CEO · 3 September 2026
Read the studyEvery one of the eight Australian sites we pulled apart wins on exactly one asset a competitor cannot copy this quarter, and the pages that rank are just the delivery mechanism for it.
Lucas Durante, Founder & CEO · 2 September 2026
Read the studyMore than half of Australian clinic websites carry at least one phrase that AHPRA's advertising guidelines identify as a likely breach: a testimonial, a guarantee, a "pain-free" promise, or a "best" or "award-winning" claim.
Sara Smith, Head of SEO · 3 September 2026
Read the study