Sara Smith
Sara Smith is the Head of SEO at Odin Digital. She brings more than ten years of search experience and splits her focus between the technical foundations that let a site rank and the content strategy that earns the rankings.
How Sara got here.
Sara has spent 10+ years working in SEO, across technical optimisation and content strategy.
Her work has driven 200%+ organic traffic growth for clients across a range of industries.
On the technical side she works on crawlability, indexation, site structure and structured data — the issues that quietly cap what content can achieve.
On the content side she maps search demand to buying stages, then briefs pages against a target query, the intent behind it and the action the page should drive.
She writes and reviews a large share of the search guides published on the Odin Digital blog.
The values behind how Sara works are set out in our ethos, and you can meet the wider leadership group on the about page.
What Sara leads at Odin Digital
As Head of SEO, Sara owns how search programmes are scoped, built and measured.
Search strategy
Sara decides what a site should rank for and in what order, based on commercial value rather than search volume alone.
Technical optimisation
She runs the technical work — crawl, index, structure and schema — that removes the ceiling on organic performance.
Content strategy
She maps topics to demand and buying stage, then sets the briefs writers work to.
Reporting on search
Sara reports search performance against agreed KPIs — rankings that matter, traffic that converts, and enquiries.
Work Sara is closest to
Articles by Sara.
Sara Smith has written 31 guides published on the Odin Digital blog.
- Corporate & Enterprise SEO in Australia: How Large Organisations Scale Organic Traffic in 2026SEO
- White Label SEO in Australia: The Complete Reseller Partner Guide (2026)SEO
- Chiropractor Marketing in Australia: The 2026 Patient Acquisition PlaybookIndustry SEO
- Mortgage Broker SEO in Sydney, Melbourne & Brisbane: 2026 City PlaybookIndustry SEO
- Family Lawyer Marketing Agency Australia (2026): The Client Acquisition PlaybookIndustry SEO
- Fertility Clinic & IVF Marketing in Australia: A 2026 Patient Journey PlaybookIndustry SEO
- Med Spa Marketing in Australia: Filling the Treatment Calendar in 2026Industry SEO
- Cosmetic Surgeon Marketing in Australia: A 2026 Patient Acquisition PlaybookIndustry SEO
- Mortgage Broker Marketing in Australia: How to Generate Quality Settled Loans in 2026Industry SEO
- SaaS Marketing in Australia: How to Build Pipeline That Compounds in 2026Industry SEO
- Commercial Real Estate Marketing in Australia: How CRE Agencies Win Mandates in 2026Industry SEO
- Accountant Marketing in Australia: How to Win Higher-Value Clients in 2026Industry SEO
- Personal Injury Lawyer Marketing in Australia: What Drives Signed Cases in 2026Industry SEO
- Architecture Firm Marketing in Australia: What Actually Wins Projects in 2026Industry SEO
- Dental SEO Services & Pricing in Australia: What You're Actually Paying ForIndustry SEO
- How to Choose a Dental SEO Agency in Australia (2026 Buyer's Guide)Industry SEO
- SEO vs Google Ads: Which Is Better for Australian Businesses in 2026?SEO
- Best SEO Agency in Australia: How to Choose One in 2026SEO
- How Much Does SEO Cost in Australia in 2026? (City-by-City Pricing Guide)SEO
- AI & SEO: How to Future-Proof Your Organic Strategy for 2026SEO
- Will AI Replace SEO? A Data-Backed Answer for Worried MarketersSEO
- The 2026 SEO Checklist: 50 Essential Steps to Rank HigherSEO
- How Long Does SEO Take in Australia? Real Timelines for 2026SEO
- How AI SEO Works: A Non-Technical Guide for Business LeadersSEO
Connect with Sara.
Sara is Google and Meta certified. He doesn't keep public profiles at the moment — the quickest way to reach him is through the Odin Digital team.