Sara Smith
Sara Smith is the Head of SEO at Odin Digital. She brings more than ten years of search experience and splits her focus between the technical foundations that let a site rank and the content strategy that earns the rankings.
How Sara got here.
Sara has spent 10+ years working in SEO, across technical optimisation and content strategy.
Her work has driven 200%+ organic traffic growth for clients across a range of industries.
On the technical side she works on crawlability, indexation, site structure and structured data — the issues that quietly cap what content can achieve.
On the content side she maps search demand to buying stages, then briefs pages against a target query, the intent behind it and the action the page should drive.
She writes and reviews a large share of the search guides published on the Odin Digital blog.
The values behind how Sara works are set out in our ethos, and you can meet the wider leadership group on the about page.
What Sara leads at Odin Digital
As Head of SEO, Sara owns how search programmes are scoped, built and measured.
Search strategy
Sara decides what a site should rank for and in what order, based on commercial value rather than search volume alone.
Technical optimisation
She runs the technical work — crawl, index, structure and schema — that removes the ceiling on organic performance.
Content strategy
She maps topics to demand and buying stage, then sets the briefs writers work to.
Reporting on search
Sara reports search performance against agreed KPIs — rankings that matter, traffic that converts, and enquiries.
Work Sara is closest to
Articles by Sara.
Sara Smith has written 123 guides published on the Odin Digital blog.
- Advertising Rules for Vein Clinics: What AHPRA RequiresHealthcare Marketing
- Advertising Rules for Psychiatrists and Psychologists Under AHPRAHealthcare Marketing
- Physiotherapy Advertising Rules Under AHPRA: What to Check Before You PublishHealthcare Marketing
- Building GP and Physiotherapist Referral Pathways for Orthopaedic SurgeonsHealthcare Marketing
- Dermatology Advertising Rules Under AHPRA and the National LawHealthcare Marketing
- Building GP Referral Pathways for a Cardiology PracticeHealthcare Marketing
- Google Ads for Pest Control: Campaign StructureIndustry SEO
- Google Ads for Landscapers: Campaign StructureIndustry SEO
- Before and After Photos: The AHPRA Checklist for Australian ClinicsHealthcare Marketing
- Google Ads for Cosmetic Surgeons: Structure, Copy and ComplianceHealthcare Marketing
- Google Business Profile for Med Spas: The Local Visibility ChecklistHealthcare Marketing
- Med Spa Advertising Rules: What the AHPRA Guidelines Mean in PracticeHealthcare Marketing
- How to Get More Fencing Leads: Channels Ranked by Effort and QualityIndustry SEO
- What Fencing Marketing Costs in Australia (and What Drives the Number)Industry SEO
- How to Get More Dental Patients: 7 Channels Ranked by Effort and QualityIndustry SEO
- Google Ads for Solar Installers: Structure by Intent, Timing and NegativesGoogle Ads
- How to Get More Solar Leads: 7 Channels Ranked by Effort and QualityIndustry SEO
- What Solar Marketing Costs in Australia (and Why Lead Price Is the Wrong Number)Industry SEO
- Roofing Storm Season Marketing: Prepare, Respond and Stay FactualIndustry SEO
- Google Ads for Roofers: Structure by Job Type, Storm Bidding and NegativesGoogle Ads
- How to Get More Roofing Leads: Channels Ranked by Effort and QualityIndustry SEO
- What Roofing Marketing Costs in Australia (and What Drives the Number)Industry SEO
- Google Ads for Vein Clinics: Campaign Structure That WorksHealthcare Marketing
- Google Ads for Psychiatrists: Campaign Structure That Respects Capacity and ComplianceHealthcare Marketing
Connect with Sara.
Sara is Google and Meta certified. He doesn't keep public profiles at the moment — the quickest way to reach him is through the Odin Digital team.