General Manager

    Alexa Blake

    Alexa Blake is the General Manager of Odin Digital. She is accountable for how the agency actually runs — who is on your account, what gets delivered each month, and whether the reporting in front of you is honest.

    Alexa Blake - General Manager at Odin Digital
    Background

    How Alexa got here.

    Alexa leads the team day to day, with a focus on transparency, accountability and building genuine partnerships rather than transactional retainers.

    She makes sure every client receives white-glove service and measurable results, not activity reports.

    Her remit covers delivery standards across search, paid media and creative, so the quality bar does not move depending on who is doing the work.

    She is also the escalation point when something needs fixing, which keeps issues short and visible instead of quietly compounding.

    The values behind how Alexa works are set out in our ethos, and you can meet the wider leadership group on the about page.

    Responsibilities

    What Alexa leads at Odin Digital

    As General Manager, Alexa owns delivery, team standards and the client experience behind them.

    Service delivery

    Alexa makes sure the work agreed at the start of an engagement is the work that ships each month.

    Team leadership

    She leads the delivery team and sets the standards they work to, so accounts are not dependent on one person's habits.

    Reporting and accountability

    She holds reporting to plain numbers tied to the agreed KPIs rather than metrics that flatter the agency.

    Client relationships

    Alexa owns the health of the client relationship and steps in directly when expectations and delivery drift apart.

    Articles by Alexa.

    Alexa Blake has written 1 guide published on the Odin Digital blog.

    Connect with Alexa.

    Alexa is Google and Meta certified. He doesn't keep public profiles at the moment — the quickest way to reach him is through the Odin Digital team.