Case Study
Ecommerce & Jewellery
YCL Jewels
An ecommerce jewellery brand fighting for first-page rankings on its most competitive keywords.
180%
Revenue increase
The Challenge
Where YCL Jewels started
YCL Jewels operates in one of the most contested organic categories in Australian ecommerce, where the head terms are dominated by large retailers and marketplaces.
Organic visibility on those commercial keywords was the gap between the brand's product and its revenue potential.
The Approach
What we did
Data-driven keyword prioritisation
We prioritised the competitive commercial terms with genuine revenue attached rather than chasing easy, low-intent volume.
Personalised programme, not a template
The programme was built specifically for the brand — the part Fabienne describes as feeling incredibly personalised.
Compounding organic growth
Ongoing technical, content and authority work aimed at holding first-page positions once won.
The Results
What changed
- First page of Google for the brand's most competitive keywords.
- Revenue up 180%.
“Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 180%. Working with the Odin team feels incredibly personalised.”
Fabienne Costa
Founder, YCL Jewels
Watch the video testimonialRelated Services
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