817 enquiries a month, up from 26

Perth window cleaning enquiries rose from 26 a month to 817 in the last 30 days, entirely through SEO in four months.

SEOLocal SEO

Timeframe: 4 months

Performance highlights

817

Enquiries a month, up from 26

8,212

Monthly visitors, up from 944

4 months

SEO engagement period

New hires to deliver the work

The Challenge

Where Swan Windows WA started

Swan Windows WA cleans windows for homes and commercial premises across Perth. One-off jobs and recurring cleaning both depend on being found when customers are ready to book.

For a window cleaning business, a steady flow of relevant enquiries supports scheduling and repeat work. Before the SEO engagement, organic enquiries stood at 26 a month and monthly website traffic at 944.

The challenge was to reach Perth customers searching for window cleaning, not simply to bring more visitors to the site.

The Approach

What we did

Own the local search demand

SEO focused on Perth searches for residential and commercial window cleaning, including the service and location terms people use before requesting a clean.

Build pages that answer real enquiries

Service pages targeted the cleaning searches that precede a booking, rather than general interest in windows. The change was in which queries the pages targeted, not conversion rate optimisation work.

Compete where the trades enquiry is decided

Local SEO aimed to connect Perth households and commercial premises with the cleaning services they were looking to book.

The Results

What changed

Organic enquiries went from 26 a month to 817 in the last 30 days — roughly 31x growth from SEO in four months.
Monthly website traffic grew from 944 to 8,212, roughly 8.7x growth.
The enquiry rate moved from about 2.8% of visitors (26 of 944) to about 10% (817 of 8,212).
Swan Windows WA tripled its sales team and hired 5 new people to deliver the work.

When cleaning enquiries outgrow the team

The growth in organic enquiries changed what the business needed from its team. Swan Windows WA tripled its sales team and hired 5 new people to deliver the cleaning work.

That hiring follows a measurable change in demand: organic enquiries rose from 26 a month to 817 in the last 30 days. The business now has more people to respond to customers and carry out the jobs they book.

Those hiring decisions are a consequence of more enquiries for cleaning, not a separate marketing result. They show why lead quality matters alongside the headline count.

Why the new traffic brought more enquiries

Traffic rose roughly 8.7x, from 944 to 8,212 monthly visitors. Organic enquiries rose roughly 31x, from 26 a month to 817 in the last 30 days — about three and a half times faster than traffic. The enquiry rate moved from about 2.8% of visitors to about 10%.

The difference is not just more visits. Pages targeting searches that precede a window cleaning booking bring in people looking for a cleaner in Perth, rather than visitors with a general interest in windows. That is how a larger share of visits can become enquiries.

This follows from which queries the SEO pages target. It is not a claim that conversion rate optimisation work was done on this engagement; it was not.

“Leads have more than doubled since day one.”

Ben Leclezio

Co-Founder, Swan Windows WA

Questions about this engagement

What changed in four months of SEO?

Organic enquiries rose from 26 a month to 817 in the last 30 days, while monthly website traffic grew from 944 to 8,212. Swan Windows WA tripled its sales team and hired 5 new people to deliver the work.

What service was delivered?

SEO for a Perth window cleaning business serving homes and commercial premises, focused on searches that precede a cleaning booking. No conversion rate optimisation work was done.