Case Study
Retail & Furniture · Melbourne, Victoria
Adriatic Furniture
A Melbourne furniture retailer that wanted an agency embedded in the business rather than bolted on — and a lower cost per acquisition.
62%
Reduction in cost per acquisition
The Challenge
Where Adriatic Furniture started
Adriatic Furniture came to us wanting a partner that understood furniture retail rather than a generalist agency running templated campaigns.
Acquisition costs were the constraint on growth: the business could sell, but paying too much for each new customer capped how far the budget could stretch.
The Approach
What we did
Learn the business first
Before touching a campaign we took the time to understand the industry, the margins and the goals — the work Lenny describes as feeling like an in-house team from day one.
Build the strategy around the goals
Rather than starting from a service menu, the strategy was built backwards from the commercial targets the business had already set.
Optimise against cost per acquisition
Ongoing optimisation was measured against acquisition cost, not vanity metrics like impressions or clicks.
The Results
What changed
- Cost per acquisition dropped by 62%.
- Delivered results that exceeded every benchmark the business set.
- Adriatic's online presence, in their words, has never been stronger.
“From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.”
Lenny Catalano
General Manager, Adriatic Furniture
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