Email marketing agency for Melbourne businesses
As a Melbourne email marketing agency based in South Yarra, we can plan your programme with you in the same room, not only on a call. We build the automated flows, segments and campaigns that turn the enquiries and customers you already have into repeat revenue, then report on what each one earns.
In short
- Our only office is in South Yarra, so Melbourne clients can meet the people building their programme whenever it helps.
- We build on Klaviyo for online stores and on HubSpot or ActiveCampaign for service and B2B businesses, and Odin Digital is an official Klaviyo partner.
- Send calendars account for Victoria's own public holidays, including Melbourne Cup Day and the Friday before the AFL Grand Final.
- Lists are segmented by what people bought or asked about, so a long-standing client and a first-time enquirer get different emails.
- Every programme is measured on revenue and enquiries, follows the Spam Act 2003 and runs without a lock-in contract.
An email team you can sit down with
A lot of email work is a login and a monthly call. Because Odin Digital runs a single office, on Wilson Street in South Yarra, a Melbourne client can book a working session to map flows on a whiteboard, go through the campaign calendar with their marketing lead, or show the sales team how new enquiries will be followed up. Day-to-day work still happens inside your platform and over calls; the difference is that you can meet the person doing it.
Lifecycle work sits with senior people. Matteo Banzon, our Co-Owner and Director of Product, built the automation frameworks the agency runs on, and email lifecycle optimisation is one of his specialities. The strategist who scopes your programme stays on it after launch instead of passing it to a junior.
A send calendar that follows Victoria, not just the national dates
National retail calendars are built around Black Friday, Christmas, the end of financial year and Mother's Day. Melbourne businesses have another layer on top. The Australian Open runs at Melbourne Park for two weeks from around the middle of January, the Melbourne Food and Wine Festival is held in March, and spring brings two Victorian public holidays: the Friday before the AFL Grand Final, and Melbourne Cup Day on the first Tuesday of November.
Those dates cut both ways. A venue or retailer can plan offers and booking reminders weeks ahead of them. A B2B firm writing to Victorian decision-makers should not land in their inboxes on a day they are not at work, even though the same send to a national list may be fine. We build the calendar with your own year in it, then check every scheduled send against the Victorian holidays before it goes.
Klaviyo programmes for Melbourne online stores
For a Melbourne brand selling online, existing customers can be reached again without paying for the click a second time. That is why the first emails we build are the ones that recover revenue already in motion: abandoned checkout, browse abandonment, welcome and post-purchase.
We build them on Klaviyo, connected to Shopify or your store platform. Segments come from order history — what someone bought, how often and how recently — so a repeat customer is not offered the discount meant to win a first order. Our Klaviyo agency Australia page goes deeper on the build.
Long sales cycles: professional firms, builders and B2B suppliers
Plenty of Melbourne businesses never sell anything through a cart. A commercial law firm, an accounting practice, a home builder or an industrial supplier wins work after weeks or months of research, and the enquiry form is the start of the process rather than the end. Email is how that conversation keeps moving while the prospect is not ready to talk.
For these clients we work in HubSpot or ActiveCampaign, tied to the CRM pipeline. A proposal that has gone quiet triggers a short sequence answering the usual questions; a newsletter carries the commentary or project updates your team already produces; and the sales team can see who has been reading before they pick up the phone. Each sequence stops as soon as a person books, replies or opts out, so nobody is chased after they have already said yes or no.
When your list is Melbourne-heavy but your market is national
Many Melbourne businesses start local and end up selling nationally, which leaves a list weighted to Victoria with a growing share of customers interstate. Treating it as one audience causes small, avoidable problems: a Victorian public holiday offer reaching Perth, an event invitation going to people a flight away, a send scheduled for 9am Melbourne time arriving at 7am or earlier in Western Australia.
We capture state and postcode at sign-up or pull them from order and CRM data, then use them to decide who receives location-specific content and when. National content still goes to everyone; local content goes only to the people it is for.
How email fits the rest of your Melbourne marketing
Email works best when it is planned with the channels that fill the list. If you are paying for clicks through our PPC agency Melbourne team, a sign-up offer and a welcome sequence give every paid visitor a second chance to convert. If SEO in Melbourne is bringing in researchers, a useful guide or checklist offered in exchange for an email address turns that traffic into an audience you own.
We plan the ad, the landing page and the first emails a new subscriber receives as one sequence, so the promise someone clicked on is the promise their inbox keeps. The wider programme is set out on our digital marketing agency Melbourne page.
What we put in front of you each month
Opens are no longer a dependable number, so we treat them as a diagnostic, not a result. Your monthly report shows revenue or enquiries attributed to each flow and campaign, list growth from genuine sign-ups, and unsubscribe and complaint rates to show whether the list is healthy. Where email and paid media both touched a sale, we say so rather than counting it twice.
Melbourne clients of our email marketing agency can take that review at the office or on a call, whichever suits the people who need to be in it.
Your first 90 days with us
We start with an audit: platform settings, sending-domain authentication, the sources behind each part of the list and the consent each carries, existing flows and past results. Before anything new is sent, we agree in writing the KPIs the programme will be judged on.
Then comes the build. The flows most likely to recover revenue or enquiries go live first, followed by templates in your brand and a campaign calendar with your Victorian dates in it. After that the work settles into a monthly cycle of campaigns, flow tests and reviews. If the agreed KPIs are not met within 90 days, we keep working at no additional charge until they are.
Questions about email marketing in Melbourne
Where is your Melbourne office?
Which email platforms do you use for Melbourne clients?
Do Victorian public holidays really affect email results?
What does the Spam Act require of a Melbourne business?
How quickly will we see results?
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Find out what your Melbourne list is worth
We will look at your flows, list health and sending setup, then show you which gaps to close first.