White Label SEO for Australian Agencies
The White Label SEO Agency
Built for Agencies.
Odin Digital runs white label SEO programs for Australian agencies: AU-based fulfilment, audits, content and links delivered under your brand. The KPIs are agreed in writing and guaranteed within 90 days, with no lock-in contracts and 30-50% margins for you. Start with a free capacity call.
- 100% five-star reviews on Trustpilot & Google
- No lock-in contracts
- 90-day performance guarantee
Trusted by agencies across Australia
Talk to us about white label SEO
KPIs in writing · 90-day KPI guarantee · no lock-in
As Australia's trusted white label SEO provider, Odin Digital delivers 100% white-labelled SEO services under your agency's brand. Our white label SEO packages include technical audits, on-page optimisation, content creation, link building, local SEO, and branded monthly reporting - with fixed-cost pricing that gives your agency 30-50% margins on every client.
- 100%
- White-labelled under your brand
- 30-50%
- Agency margin on every client
- 90 days
- Performance guarantee
- 0
- Lock-in contracts
Unlike offshore white label SEO providers, our Australian-based team delivers the same quality we provide our direct clients. We support agencies across all verticals - from local SEO and ecommerce SEO to national campaigns, with dedicated account managers and a 90-day performance guarantee that protects your agency's reputation. See our dedicated SEO reseller program for full commercial terms.
White Label SEO vs SEO Reseller: What's the Difference?
Agencies use "white label SEO" and "SEO reseller" almost interchangeably, but they describe two different sides of the same partnership. White label SEO is the delivery model - it's about how the work gets done and how it looks to your client. Every audit, report, piece of content and Loom video ships under your agency's branding, from your domain, with zero mention of Odin Digital anywhere in the client-facing experience. SEO reseller is the commercial model sitting underneath that delivery - it's about how you buy, price and sell the work. As a white label SEO reseller, you purchase fulfilment from us at wholesale rates and resell it to your clients at whatever retail price you set, keeping the margin between the two.
In practice, almost every Odin Digital partner runs both at once: they resell SEO on a wholesale-to-retail margin (the reseller relationship) and receive every deliverable fully white-labelled (the white label relationship). The distinction matters mainly when you're comparing providers. If you're shopping on pricing structure, minimum spend, margin and contract terms, you're evaluating us as an SEO reseller - see our dedicated SEO reseller programme page for wholesale pricing and partner economics. If you're evaluating branded reporting, fulfilment quality, turnaround times and how invisible we stay to your clients, you're evaluating the white label SEO service itself - which is what this page covers in full.
- White label SEO = the deliverable and the branding your client sees
- SEO reseller = the pricing, margin and commercial relationship behind it
- 100% Australian-executed fulfilment - no offshore content mills, ever
- Branded reporting & dashboards under your agency name, not ours
- 90-day performance guarantee with no lock-in contracts either way
How Reselling Our SEO Works.
Becoming an SEO reseller means you buy fulfilment from us at a fixed wholesale cost and sell it to your client at whatever retail price your agency sets. The difference between the two is your margin. Because our packages are fixed-cost and fully scoped up front, you know your delivery cost before you quote, so you can price with confidence instead of guessing at hours.
The work itself is the same SEO service we run for our direct clients: technical audits, on-page work, content, link building, local SEO and monthly reporting. The only difference is whose name is on it. Every deliverable, dashboard and recommendation ships under your agency's branding, and we never contact your clients directly or pitch them ourselves.
What your agency keeps
- The client relationship — contracts, invoicing and account ownership stay with you
- Your pricing — you set retail rates and keep the margin over our wholesale cost
- Your brand — reports, audits and comms all carry your logo and domain
- Strategic input — sit in on planning as much or as little as you want
What we handle
- Fulfilment — technical SEO, content, links and local SEO, executed in Australia
- Reporting — branded monthly reporting formatted for your client, not ours
- Comms support — briefing notes and talking points, or joining calls under your brand
- The guarantee — our 90-day performance guarantee sits behind every campaign
There's no minimum client count and no lock-in, so you can resell a single retainer to test the model before scaling. If that sounds like a fit, talk to us about becoming a reseller partner.
Your Clients Want SEO. You Should Be Selling It.
White Label SEO Lets You Offer World-Class SEO Without Building an In-House Team.
Every agency faces the same dilemma. Your clients need SEO services - they're asking for it, they're willing to pay for it, and if you don't offer it, they'll find an agency that does. But building an in-house SEO team means $80K+ salaries per specialist, months of training, and the constant risk of turnover. White label SEO eliminates this entire problem.
White Label SEO Isn't Outsourcing. It's a Strategic Partnership That Scales Your Revenue.
With white label SEO services, you sell SEO to your clients at your own prices, and we execute everything behind the scenes - fully branded under your agency. Your clients see your logo, your reports, your expertise. We remain completely invisible. The result? You capture SEO revenue with 30-50% margins, improve client retention by offering comprehensive solutions, and grow your agency without the overhead of hiring. Combined with complementary services like PPC management, web design, and marketing consulting, white label SEO completes your full-service offering.
The Agency SEO Dilemma.
You know the scenario. A client asks "Can you do SEO?" and you have three bad options: say no and risk losing them to a full-service competitor, say yes and scramble to deliver with an undertrained junior, or outsource to a cheap offshore provider and pray they don't destroy your reputation with spun content and PBN links.
None of these options build a sustainable, profitable SEO practice for your agency. Cheap offshore white label SEO providers deliver templated audits that any client can spot as generic. Hiring in-house means $80K-$120K per experienced SEO specialist - plus tools, training, and management overhead. And saying no means watching competitors capture the revenue you should have.
Hiring Is Expensive
An experienced SEO specialist costs a full salary plus tools, training and management overhead. One bad hire wastes six figures.
Cheap Outsourcing Is Risky
Offshore white label SEO providers deliver templated audits, spun content, and PBN links that can get your clients penalised - and destroy your agency's reputation.
Turning Down Revenue
Every time you say 'we don't do SEO,' you're sending revenue to a competitor and giving clients a reason to consolidate with a full-service agency.
Training Takes Too Long
Junior SEO hires take months to become productive. Meanwhile, your clients expect results from day one - and your agency's credibility is on the line.
You don't need to build an SEO department. You need a trusted white label SEO partner who makes you look like a genius.
What if you could offer world-class SEO under your agency brand - with healthy margins, zero overhead, and a performance guarantee that protects your reputation?
Where Data Finds
its Voice.
What If You Had an Expert SEO Team - Without the Headcount?
Imagine presenting a comprehensive SEO strategy to your client - audits, content plans, link building roadmaps, monthly reports, all branded with your agency logo. Your client is impressed. They sign a 12-month retainer. You collect the revenue. And behind the scenes, our white label SEO team executes everything flawlessly while you focus on growing your agency.
No hiring, no overhead, no tool subscriptions
Fixed-cost white label SEO packages with our 90-day performance guarantee mean your reputation is always protected.
Your Brand. Our Execution. Their Results.
Our white label SEO services are built for agencies who want to offer premium SEO without the complexity. We handle everything - from technical audits and local SEO to content creation and link building, while your brand takes the credit.
Our white label SEO integrates seamlessly with other services you may offer, including Google Ads management, web design, and social media advertising - creating comprehensive retainers that increase client lifetime value.
Your Brand, Always
Every report, strategy document, and deliverable is 100% white-labelled. Your logo, your colours, your agency name. We remain completely invisible to your clients.
Expert Execution
The same Australian-based SEO team that drives results for our direct clients executes your white label SEO campaigns. No offshore outsourcing, no quality compromises.
White-Labelled
Every deliverable under your brand
Our White Label SEO Service Suite.
Everything your clients need for world-class SEO - executed by us, branded by you. Our white label SEO services cover the full spectrum of search engine optimisation.
Technical SEO & Site Audits
Comprehensive technical audits covering crawlability, indexation, site speed, Core Web Vitals, schema markup, mobile usability, and internal linking architecture. We identify and fix every technical barrier to rankings - then deliver the findings in a beautifully branded report your clients will be impressed by.
Content Strategy & Creation
Keyword research, content gap analysis, topical authority mapping, and high-quality content creation - blog posts, landing pages, pillar content, and supporting articles. Every piece is written by Australian-based writers, optimised for target keywords, and formatted for your clients' CMS. All under your agency brand.
Link Building & Reporting
Ethical, sustainable link building through digital PR, guest posting, resource page outreach, and broken link campaigns. No PBNs, no spam. Combined with comprehensive monthly reporting - fully branded with your agency logo, showing keyword rankings, organic traffic growth, and actionable recommendations.
White Label SEO: Odin Digital.
- Team Location: Australian-based SEO specialists
- Content Quality: Human-written, E-E-A-T-optimised content
- Link Building: Ethical digital PR and guest posting
- Reporting: Custom branded reports with actionable insights
- Communication: Dedicated account manager, same-day response
- Strategy: Custom strategy per client vertical
- Branding: 100% white-labelled - your brand, always
- Risk to Clients: Zero, only ethical, sustainable SEO
- Scalability: Consistent quality at any scale
- Guarantee: 90-day performance guarantee on every campaign
Reports Your Clients Will Love.
Every white label SEO report is branded with your agency logo, colours, and contact details. Comprehensive monthly reporting showing keyword rankings, organic traffic, technical health, and actionable next steps - making you look like an SEO expert to every client.
White Label SEO Works Best For…
Our white label SEO partnership is designed for agencies ready to scale profitably - without the growing pains of building an in-house SEO department.
Digital marketing agencies wanting to add SEO to their service offering
Web design agencies whose clients ask for ongoing SEO after launch
PPC agencies looking to offer organic search as a complementary service
PR and content agencies wanting to add technical SEO expertise
Freelancers and consultants scaling into a full-service agency model
White label SEO probably isn't right if…
You want the cheapest possible SEO outsourcing (quality matters)
You're not willing to invest in a proper client onboarding process
You don't have existing clients or a pipeline of prospects
You want to micromanage every keyword and content decision
You're looking for black-hat shortcuts that risk client penalties
White Label SEO Across Every Vertical.
Our white label SEO team has deep expertise across high-value verticals, so your agency can confidently serve clients in any industry.
Trusted by Leaders
Across Australia.
Don't take our word for it. Here's what business owners and marketing directors say about working with Odin Digital.
“Can't recommend enough”
Lucas & the agency is honestly one of the best things that ever happened to my business. When I first started working with him for SEO and ads, he went way beyond that - dropping knowledge on pricing, funnels, and how to actually structure things to scale. I was doing $20k months on my own, then after working with Lucas on a new product launch, I was averaging over $100k a month. Mostly thanks to advice I never even paid for. Five years later, he still runs my ads and I still call him for guidance. If you're serious about your business, working with Lucas & Odin Digital is a high leverage move.
“Finally found the perfect growth program”
Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 181%. Working with the Odin team feels incredibly personalised.
“This is the way marketing should be done”
The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 1.7x to 6.2x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.
“A true extension of our team”
From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.
“Results that speak for themselves”
We'd been burned by agencies before, so we were skeptical. Odin proved us wrong within the first quarter - organic traffic up 210%, and our pipeline has never been healthier. They actually do what they say they'll do.
“Extremely Happy With The Results”
Bulk Buys has been working with the team for the last couple of months and we have been extremely happy with the results the team has achieved in such a short time. Communication and service provided by the team has been excellent. Thank you Alf & Calum!
Recognised by the Industry.
The White Label SEO Guarantee.
90-Day Performance Guarantee
If your clients don't see measurable SEO improvement within 90 days - better rankings, more organic traffic, and improved technical health, we'll continue working at no additional cost until they do. Your agency's reputation is protected by our guarantee.
Your reputation is our priority. That's why we guarantee results.
No Lock-In Contracts
Stay because our white label SEO delivers results, not because you're trapped.
Full Transparency
Complete visibility into strategy, execution, and results for every client.
Dedicated Partner Manager
A senior account manager who becomes an extension of your agency team.
How to Become a White Label SEO Partner.
Partnership Discovery Call
We discuss your agency's goals, current service offerings, client base, and white label SEO requirements. We share our pricing structure, sample branded deliverables, and partnership terms. No obligation - just a transparent conversation about whether we're the right fit.
Onboarding & Brand Setup
We create branded report templates with your agency logo and colours, establish communication workflows, set up tracking dashboards, and prepare for your first white label SEO client. Complete onboarding within 5-7 business days.
Launch & Scale Your SEO Practice
We execute comprehensive SEO strategy for your clients while you handle the relationship. Monthly branded reports, proactive strategy recommendations, and dedicated partner support. Start with one client and scale as you grow - there's no minimum volume requirement.
Expand Your Agency with More White Label Services.
SEO Services
See our direct SEO approach that powers white label delivery.
ExploreLocal SEO
White label local SEO for location-dependent businesses.
ExploreEcommerce SEO
White label ecommerce SEO for Shopify and WooCommerce stores.
ExplorePPC Management
Add PPC to complement your white label SEO offering.
ExploreChoosing the right white label SEO partner is the most important decision your agency will make when expanding into organic search; the SEO freelancer versus agency breakdown explains what each delivery model involves. Odin Digital's white label SEO services give Australian agencies a competitive advantage - 100% branded deliverables, dedicated account management, and a 90-day performance guarantee that protects your reputation. Whether your clients need local SEO, ecommerce SEO, technical SEO, or national campaigns, our white label SEO team delivers results that make your agency look like an SEO powerhouse.
Combined with complementary services like Google Ads management, content marketing, and link building, our white label SEO Australia programme lets you build a full-service digital marketing agency without the overhead of hiring specialists. Start with one client, scale to fifty - with consistent quality, transparent pricing.
Partnership models
White label, referral or building in-house — the trade-offs for agencies
Agencies adding search generally choose one of three routes, and the right one depends on whether you want the margin or the simplicity.
Common Questions
White Label SEO FAQs
We offer fixed-cost white label packages you can resell with your markup. You control the pricing to your clients; we deliver results. Margins are typically 30-50% for agencies.
Never. Every deliverable is 100% white-labelled under your brand. Reports, strategies, communication - all from your agency. We operate completely invisibly.
Our 90-Day Performance Guarantee applies. If we don't hit agreed KPIs, we continue working at no additional cost until we do. Your reputation is protected.
Our white label SEO packages include technical audits, on-page optimisation, keyword research, content creation, link building, local SEO, and branded monthly reports - all delivered under your agency's brand. We handle the full scope of SEO so your team can focus on client relationships and sales.
We complete onboarding within 5-7 business days. Our streamlined process includes a discovery questionnaire, initial audit and strategy document within the first week. Your first branded report is delivered within 30 days of engagement.
Yes. We have deep expertise across healthcare, legal, trades, SaaS, ecommerce, and financial services verticals. Our white label SEO team understands industry-specific compliance requirements, keyword landscapes, and content strategies - so your agency can confidently serve specialised clients.
Every report is fully branded with your agency's logo, colours, and contact details. Reports include ranking progress, traffic growth, backlink acquisition, technical health scores, and strategic recommendations. We can customise report formats and delivery schedules to match your agency's workflow.
Our team is 100% Australian-based with senior strategists managing every account. We use ethical, white-hat link building - no PBNs or spammy directories - and deliver custom strategies with a 90-day performance guarantee.
White label SEO describes the deliverable - work that ships under your agency's brand, with your logo on every report and zero visibility of Odin Digital to your client. SEO reseller describes the commercial model - you buy fulfilment from us at wholesale rates and resell it to clients at your own retail price, keeping the margin. Most agencies run both at once: they resell SEO on a wholesale-to-retail margin and receive every deliverable white-labelled. See our SEO reseller programme page for the full commercial and pricing breakdown.
Almost, but not quite. A white label SEO reseller specifically buys and resells SEO retainers under a wholesale-to-retail pricing structure. 'White label SEO' more broadly just means the work is delivered under your brand - which could apply even if you're paying a flat fulfilment fee rather than running a margin-based reseller arrangement. Odin Digital supports both models: pure white label fulfilment for agencies that already have client pricing locked in, and a structured reseller programme for agencies that want wholesale pricing with a defined margin.
Look at what you need most. If your priority is quality, branding and client-facing polish - fully branded reports, dashboards and your agency branding - you're shopping for a white label SEO provider, which is what this page covers. If your priority is the commercial structure - wholesale pricing, margin percentages, minimum spend and contract terms - you're shopping for an SEO reseller programme, covered in detail on our SEO reseller services Australia page. Odin Digital delivers both from the same fulfilment team.
A white label SEO agency executes SEO campaigns under another agency's brand. Your clients only ever see your agency name on reports, audits, and communications - we operate invisibly behind the scenes. Odin Digital is the white label SEO agency Australian agencies trust to deliver fully white-labelled deliverables, dedicated account management, and a 90-day performance guarantee, with no offshore outsourcing.
White label SEO programs are productised SEO retainers (audits, content, links, technical fixes, GBP, reporting) that agencies resell under their own brand at a margin. Our white label SEO programs are fixed-cost, fully scoped, and engineered for agencies that need predictable wholesale pricing — quoted per partner after a scoping call, with 30-50% agency margin typical.
Yes - white label SEO for agencies without in-house SEO capability is exactly what we exist for. We become your invisible SEO department: strategy, execution, reporting, and (if helpful) joining client calls under your agency name. The white label SEO for agencies model means you sell SEO from day one without hiring strategists, link builders, technical SEOs, or content writers.
A private label SEO program (also called white label SEO) is a fully branded, productised SEO offering you resell under your agency's name. Our private label SEO program packages include monthly retainers for local SEO, national SEO, ecommerce SEO, and SaaS SEO - each with branded reporting, transparent scope, and a 90-day performance guarantee. Most agencies mark up our private label SEO program by 30-50%.
Odin Digital's white label SEO is delivered entirely by an Australian-based team with no offshore outsourcing. Each partner agency gets a dedicated account manager, every campaign carries our 90-day performance guarantee, and we never compete with partner agencies for direct clients. Digital, web design and PR agencies in Sydney, Melbourne, Brisbane and Perth resell it under their own brand.
Never. We operate as a pure execution partner - we don't pitch your clients directly, and we don't retain any client relationships if a partnership ends. Your agency owns the client relationship completely; we stay invisible behind the scenes.
Choose a white label SEO partner who (1) executes in-house in Australia rather than outsourcing to offshore content mills, (2) gives you a dedicated account manager you can brief like an internal employee, (3) provides fully branded reporting and zero direct contact with your clients, and (4) offers a performance guarantee with no lock-in. Cheap offshore white label SEO is the fastest way to lose a retainer; specialist Australian white label SEO is how agencies scale recurring revenue without hiring.
We deliver content and technical fixes formatted for whatever CMS your clients run - WordPress, Shopify, Webflow, Squarespace, custom-built sites and more. Our team adapts formatting, schema implementation and on-page changes to match each client's platform, so your agency never has to manually reformat our deliverables before publishing.
No. Our white label SEO partnerships run month-to-month with no lock-in contracts, matching the same no-lock-in model we offer direct clients. You can start with one client, scale up or down as your agency's pipeline changes, and stay because the margins and results work - not because you're contractually obligated to.
Absolutely. We provide fixed-cost white label SEO packages and you set your own client-facing pricing. Most agency partners mark up our services by 30-50%, giving you healthy margins on every retainer. We never disclose our pricing to your clients or compete with your agency for business.
Yes. All content, backlinks, technical fixes and rankings belong to your client's website - they're not ours to take back. If a partnership ends, your agency retains full access to everything we've built, consistent with the same transparency and no-lock-in principles that guide every Odin Digital engagement.
Yes. Many of our white label SEO partners also resell our PPC and Google Ads management as a complementary service, letting you offer clients a combined organic-and-paid growth engine under one agency relationship. Both services follow the same white-labelled, Australian-executed model with branded reporting.
We operate entirely behind the scenes. All communication goes through your agency team. We provide you with detailed briefing notes, talking points, and strategy summaries so you can confidently present our work as your own. If needed, we can join client calls as a 'member of your team' - using your agency email and title.
As little or as much as you want. Most partners operate with minimal day-to-day involvement - we handle strategy, execution and reporting, and simply loop you in for approvals and client-facing conversations. If you'd rather be closely involved in strategy decisions, we're happy to include your team in planning calls too.
Yes - there's no minimum client count to become a white label SEO partner. Many agencies start with a single client to test the partnership, then scale as they see results and build confidence. We offer the same quality and attention whether you have one white label SEO client or fifty.
White label SEO transforms your agency from a single-service shop into a full-service digital marketing provider. You can immediately offer SEO to existing clients, provide comprehensive services and win new clients who need SEO alongside your core services.
Yes. Our white label SEO services include dedicated local SEO campaigns: Google Business Profile optimisation, local citation building, review management strategy, location-specific content creation, and local link building. This is particularly valuable for agencies serving dentists, lawyers, tradespeople, and other location-dependent businesses.
Fully under your agency. Every report, dashboard and Loom walkthrough ships with your logo, your colours and your domain - never Odin Digital's. We set up your branded report templates during onboarding, and you send them to clients as your own, so nothing in the client-facing experience reveals a third-party agency.
Standard onboarding (brand setup, report templates, communication workflows and dashboards) is completed within 5-7 business days, and most partners can take on their first client quickly after that. Content, audits and link building are delivered on a recurring monthly cadence agreed at scoping, so both your agency and your clients always know what to expect and when.
Everything we've built belongs to your client's website - content, backlinks, technical fixes and rankings are not ours to take back. There's no lock-in and no exit penalty; if a partnership ends you retain full access to all the work and simply continue with the client in-house, with another provider, or at your own pace.
