SEO Reseller Programme

SEO reseller services let your agency sell SEO to clients under your own brand while we deliver the work behind the scenes. You set the retail pricing, we deliver against agreed scopes, and every deliverable - audits, reports, content, link reports - ships with your logo, your colours and your domain. Your client never knows we exist. It's the fastest way for a marketing, web design or PR agency to add a profitable SEO line without hiring a full in-house team.

Most of our reseller partners run 40-60% gross margin on SEO retainers. Wholesale packages start at $850/month for local SEO and scale to $4,500/month for enterprise programmes - so a partner selling at $2,500-$8,000 retail keeps the spread. Because we handle delivery, your margin is almost pure - no salaries, no software stack, no recruitment cost. Many partners are billing $30K-$80K/month in SEO within their first 12 months on the programme.

Yes. Every reseller partnership starts with a mutual NDA. We never contact your clients, never appear on calls under our name, and never include Odin branding on any deliverable. Strategists join your client calls as 'your SEO lead' when you want them on, or stay completely behind the scenes when you don't. Reporting, dashboards, Loom videos and email comms all go out as you.

They overlap heavily, but the reseller framing is about the commercial model - you resell our fulfilment at a markup and own the client relationship, billing and retention. White label is about the deliverable - work that ships under your brand. Most of our partners do both: they resell SEO retainers on a margin and receive every deliverable white-labelled. See our white label SEO page for the full delivery model and our outsource SEO services page if you want to keep your client brand but hand off only fulfilment.

Standard reseller packages include keyword research and strategy, technical audits, on-page optimisation, monthly content production, white-hat link building, monthly reporting in your branded dashboard, and a dedicated account strategist who runs the engagement. Add-ons include digital PR, programmatic SEO, ecommerce optimisation, GBP management and migration support. Scopes are modular - mix and match to match what you sell.

New client kick-off happens within 5 business days of contract signature. We deliver the audit and 90-day roadmap inside week one, on-page implementation begins week two, and content and links go live from week three. Your client sees momentum from the first month - which is critical for retention in the early period where most SEO engagements churn.

No. Most of our highest-margin reseller partners are web design agencies, PR firms, branding studios or marketing consultancies with zero in-house SEO capability. We provide sales decks, pricing calculators, proposal templates, objection-handling scripts, and pre-sales support on discovery calls. You sell what you already do plus an SEO line - we make sure the SEO line wins.

Clients receive a monthly white-label dashboard with rankings, organic traffic, conversions, link acquisition and a written strategist commentary - all branded as your agency. We also provide a quarterly executive review you can either deliver yourself or have our strategist co-present on your behalf. Reporting integrates with GA4, Search Console, Ahrefs and CallRail so the data your clients see is the same data driving the strategy.

We work on rolling 90-day fulfilment cycles with no long-term lock-in for you. Each client retainer is independent - some partners send us two clients to test, others onboard their entire book at once. There's no minimum monthly spend and no setup fee to join the partner programme.

Three things: First, we're a tier-1 delivery team - $237M+ in client revenue generated, 4.7x average ROAS, results you can sell with confidence. Second, we're built for reseller economics - wholesale pricing that leaves you serious margin, plus pre-sales support that helps you close. Third, we operate as a true partner, not a faceless vendor - direct strategist access, Slack channels, and a single account manager who knows your book. Read about our wider SEO agency credentials or our enterprise SEO capabilities.