PR Agency Hobart
Hobart's PR &
Media Relations Agency
Media relations for a market small enough that every journalist knows every operator — and unforgiving of anyone who pitches like they don't.
- 100% five-star reviews on Trustpilot & Google
- No lock-in contracts
- 90-day performance guarantee
Trusted by industry leaders across Australia
The short answer
A Hobart PR brief usually means three things at once: getting a story in front of The Mercury's newsroom or an ABC Radio Hobart producer, building a founder or researcher's standing as someone worth quoting, and having a plan ready if a story turns unfriendly. Success gets judged by what actually happened afterwards — coverage that ran, links that landed back on the client's own site, more people searching the brand name directly, and whether an AI answer engine starts naming the business unprompted. None of that gets checked once and forgotten; it sits inside a 90-day KPI guarantee with fixed check-in points.
Talk to us about PR in Hobart
KPIs in writing · 90-day KPI guarantee · no lock-in
As Seen In
Ask a Hobart editor how many phones they're juggling and the honest answer is usually 'too few for too much ground'. The Mercury and ABC Radio Hobart between them absorb most of what happens across southern Tasmania in an ordinary week, from a Salamanca Market stallholder's new range to a CSIRO vessel returning from the Southern Ocean. WIN Tasmania adds television reach on top. Because the same small group of journalists moves between covering a summer festival opening, an Antarctic research announcement out of the University of Tasmania, and a construction industry supply problem, a business pitching into Hobart needs to know precisely which of those beats its story belongs to before it sends anything.
- 90 Days
- Performance guarantee or we work for free
- 100%
- Five-star reviews on Trustpilot & Google
- $574M+
- Client Revenue Driven
- 0
- Lock-in contracts, ever
The media landscape in Hobart
A small number of outlets carry most of southern Tasmania's news between them. The Mercury is still the daily read for business, tourism, hospitality and general news across the city, while ABC Radio Hobart handles current affairs and community stories reaching the whole south of the state. Pulse FM and Hobart FM cover the lighter, community end of local commercial radio, and WIN Tasmania alongside Southern Cross Tasmania supplies television news across Tasmania. Beyond the mastheads, sector commentary often flows through the Tasmanian Chamber of Commerce and Industry, the Tasmanian Hospitality Association, and the University of Tasmania's own research communications team, particularly around its marine and Antarctic science work.
- Daily masthead: The Mercury
- Radio: ABC Radio Hobart, Pulse FM, Hobart FM
- Television: WIN Tasmania, Southern Cross Tasmania
- Business and industry bodies: Tasmanian Chamber of Commerce and Industry, Tasmanian Hospitality Association
- Research communications: University of Tasmania marine and Antarctic science programmes
Stories Hobart businesses can earn
The stories that land hardest for Hobart clients come straight out of what the city is actually known for. A restaurant or bar can pitch a festival-season launch or a menu built around Tasmanian produce; a tour operator can offer a view on the cruise season or visitor numbers unique to the state; a researcher in marine or Antarctic science can speak to an active voyage or a University of Tasmania study underway right now; a physiotherapist or GP clinic can weigh in on health workforce pressure specific to the south of the state; and an electrician, builder or plumber can talk to how Tasmania's building and housing supply is actually tracking. Entering the Tasmanian Hospitality Association or Tasmanian Chamber of Commerce and Industry's award programmes is also a genuine path to coverage worth having.
- Seasonal hospitality and tourism stories tied to festivals and cruise season
- Expert commentary tied to Antarctic and marine science research activity
- Trades and construction commentary on housing supply and building conditions
- Award submissions through Tasmanian Hospitality Association and chamber programmes
Who buys PR in Hobart
Three kinds of Hobart clients come to us most often: hospitality and tourism operators racing to make the most of a short, high-value summer season; marine and Antarctic science businesses that want to be seen standing credibly alongside the University of Tasmania and CSIRO's research reputation; and trades, health and professional services owners after steady, ongoing commentary rather than a single burst of attention. Because the same Mercury and ABC Radio Hobart reporters cover most of these patches in a city this size, keeping a genuine relationship with a named contact does more for a client than sending out volume.
Local versus national pitching from Hobart
Not every Hobart story stays local. An Antarctic research finding, a tourism trend with implications well beyond the state, or a hospitality business up for a national award can go to national science, travel or trade press as well as The Mercury and ABC Radio Hobart. A seasonal restaurant opening or a local trades milestone, on the other hand, really only belongs with southern Tasmanian outlets. Working out which category a story sits in before pitching stops a local story landing on a national desk that will pass, and stops a story with real national legs being sold short to the local market only.
Why Hobart pitches miss
<p>Businesses often treat Hobart's newsroom as a scaled-down version of a mainland one, expecting the same volume of desks to exist to absorb a story that isn't obviously Tasmanian. It doesn't work that way. The Mercury and ABC Radio Hobart run statewide coverage from a single Hobart base, and a release that reads like a national story with 'Hobart' inserted afterwards is easy to skip past when there are only so many hours in the day to sort real local news from padding.</p>
<p>Timing trips people up just as often. Hobart's tourism and hospitality trade rises and falls sharply with cruise ship arrivals and the summer festival calendar, and the city's Antarctic and marine science community, through CSIRO and the University of Tasmania, runs to voyage schedules and funding rounds rather than a normal news week. A midwinter pitch about a summer visitor experience, or a research story with no active voyage or study behind it, gives a stretched newsroom nothing to hang the timing on.</p>
Hobart coverage needs a Tasmanian angle
PR built for Hobart's press pool
How we run PR for Hobart businesses
We map contacts against Hobart's actual newsroom, not a national template, and we schedule pitches around the city's tourism season and its research institutions' own calendars.
Sector-mapped media lists
Contacts built specifically for tourism and hospitality, marine and Antarctic science, health, trades and professional services desks in Hobart, rather than a national list with local names bolted on.
Seasonally timed releases
Stories pitched to land inside Hobart's cruise and festival season, and around the funding and voyage windows that drive Antarctic and marine science coverage.
Founder and expert profile
Building a reputation for owners, chefs, researchers and tradespeople as the person a journalist calls first, well before a story breaks.
Every programme is reported against the 90-day KPI guarantee, not a promise of coverage.
Our process for Hobart clients
Research and angle
Before a journalist hears from us, we pull together the client's own numbers alongside any relevant Tasmanian Chamber of Commerce and Industry or Tasmanian Hospitality Association context that gives the story more weight.
Pitch and place
We pitch by name to reporters and producers at The Mercury, ABC Radio Hobart, Pulse FM, Hobart FM and WIN Tasmania, matching each outlet's beat and publishing rhythm rather than mass-emailing a list.
Measure and report
On a set schedule, we report back on coverage landed, links earned, branded search movement and AI citation checks, so the client can see exactly what shifted.
Our 90-Day KPI Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
No — nobody can promise a specific journalist at The Mercury or ABC Radio Hobart will run a particular story, and any agency claiming otherwise deserves scepticism. What we do commit to is the groundwork: building the media list, pitching it, following up, and reporting honestly, all measured against the 90-day KPI guarantee so a client sees real effort and real outcomes rather than a headline promise.
Each cycle, we report back on where coverage actually ran — think The Mercury, ABC Radio Hobart or relevant trade press — plus the links that came back to the client's own website, any shift in how often people search the brand name, and whether AI tools have started citing the brand in their answers. That's checked against agreed goals on a fixed schedule, not judged by how many releases went out the door.
It comes down to the story itself. A seasonal restaurant launch or a local trade milestone is really only going to land with The Mercury, ABC Radio Hobart or local radio. Something with genuine reach past Tasmania's borders — an Antarctic research breakthrough, a tourism trend, a hospitality award — can also go to national science, travel or trade press, timed so it isn't burned on a local-only run first.
When Hobart outlets cover a client, that usually comes with a link or a brand mention pointing back to the client's website, which helps both conventional search rankings and how AI tools describe the brand when asked. We plan PR alongside our SEO Hobart and digital marketing agency Hobart work so the two run as one coordinated effort rather than separately.
No. Our studio is based in South Yarra, Melbourne — that's where the team sits — and Hobart clients are served Australia-wide from there. If an in-person meeting makes sense, we can arrange to travel to Hobart or host at the Melbourne studio.
Building the list properly and getting the first pitches out usually takes a few weeks, and for tourism or hospitality clients we plan that timing around the seasonal calendar rather than a fixed calendar date. A well-timed story can land coverage inside the first month, but we assess the programme properly over 90 days, which allows time for follow-up pitching and for referring domains and branded search to actually move.
Hobart's newsroom is small enough that a handful of solid relationships — with The Mercury, ABC Radio Hobart, and bodies like the Tasmanian Hospitality Association or Tasmanian Chamber of Commerce and Industry — can carry a programme a long way, as long as the pitching respects the city's tourism season and its research institutions' own timelines. Built around that reality and reported honestly against the 90-day KPI guarantee, that approach outlasts a single one-off release.
Our studio is in South Yarra, Melbourne, and we deliver PR work Australia-wide, with in-person meetings available by arrangement. Last updated: September 2026.
How PR and media relations connects to the rest of your Hobart marketing
In Hobart, PR and media relations is normally one part of a bigger plan. The adjacent work is where compounding gains come from. The same team also handles SEO in Hobart, Google Ads management in Hobart, web design in Hobart, Facebook and Instagram ads in Hobart, branding in Hobart, brand identity design in Hobart, graphic design in Hobart, event and brand activation in Hobart and rebranding in Hobart, so the strategy, tracking and reporting stay in one place rather than being split across three suppliers.
Depending on where the bottleneck sits, the next step is usually content marketing, digital PR and link building and social media. The scope, deliverables and guarantee are set out on our national PR and media relations service page, and the four phases we run every engagement through are on the Odin Method page.
Beyond Hobart, you can compare markets on the locations hub or read how we work by sector on the industries hub. If you would rather talk it through, book a strategy call and we will map the highest-leverage channel for your market.
Start a Hobart PR programme
We work with Hobart tourism and hospitality, marine and Antarctic science, health, trades and professional services businesses, from the studio in South Yarra with delivery Australia-wide.
A media list built for your sector and Hobart's press pool
Releases and commentary pitched on a defined, season-aware cadence
Reporting against the 90-day KPI guarantee
