Trusted by industry leaders across Australia
As Seen In
Hobart's media market is genuinely small: a handful of local mastheads and broadcasters, a tight pool of journalists who move between them, and a visitor economy shaped heavily by MONA that keeps national travel and lifestyle editors paying attention to the city well beyond its size. That combination means a good local story can travel further than it would in a larger, noisier market — but a bad pitch is remembered by the same three or four people for years.
Odin Digital approaches Hobart accordingly: we pinpoint the individual journalists covering tourism, food and wine, aquaculture and the Antarctic and marine science sector, shape angles they can genuinely run, and take each one out separately rather than bolting Hobart onto the end of a national campaign. See our national PR agency services, or pair earned media with brand strategy and brand activations.
Why Hobart Pitches Get Ignored.
The most common Hobart mistake is pitching the same generic release sent to every other capital, with 'Tasmania' swapped in as the only local detail. Hobart journalists can tell within a sentence when a pitch wasn't written for their market, and in a press pool this small, that reputation sticks.
The second failure is over-relying on the MONA-driven visitor economy narrative for stories that have nothing to do with tourism. A seafood exporter, a marine science project or an aged care provider gets bent into an arts-and-culture framing because that's the story national media associates with Hobart, and the actual news gets diluted in the process.
The Cost of Generic Pitching.
In a media market this small, one poorly targeted pitch doesn't just fail quietly — it's the pitch the same handful of journalists remember the next time your name comes up.
Where Your Story
Finds Its Audience.
Relationships, Angles, Placements.
We pinpoint the journalists and producers covering your category in Hobart and nationally, shape angles grounded in what the business actually does rather than a generic Tasmania narrative, approach them one by one, brief your spokespeople, and make sure each placement keeps earning after publication.
Hobart Media Mapping & Angles
We map the journalists, producers and editors actually covering your category in Hobart, then build a pipeline of angles they can run — drawn from your data, customers and operations rather than announcements.
Pitch, Placement & Amplification
Tailored pitching, spokesperson prep and interview management, then every placement worked afterwards — quoted on your site, amplified socially and used as an authority signal for search.
Coverage that keeps paying long after the news cycle moves on.
The 3-Pillar System.
Hobart Media Landscape Audit
We map Hobart's compact media landscape — local press and broadcast, the national travel and lifestyle editors who cover Tasmania closely, and the trade press relevant to tourism, food and wine, aquaculture or marine science — and audit your current coverage against the operators who already get written about.
Angle Development & Pitching
Angles are built from your own operations, data and people rather than a generic Tasmanian backdrop: a sourcing story, a research finding, a seasonal supply angle or a genuine first for the state. Each goes to whichever journalist is best placed to run it, with the spokesperson prepared beforehand.
Placement Amplification
Nothing is left at publication: coverage is quoted on your site, put in front of your audience through social and mailing lists, and used to reinforce authority in organic search, so one Hobart or national piece keeps generating enquiries long afterwards.
Our Unprecedented Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
PR is a monthly retainer scoped to a realistic pitch volume and a defined target list, not a per-placement fee. Hobart programmes are usually scoped tightly, given how small and specific the relevant journalist pool is for most categories.
It's a realistic goal for genuinely strong Hobart stories — national editors already pay close attention to Tasmania because of the MONA-driven visitor economy. The story still needs to earn that attention on its own merits rather than riding on the city's profile alone.
Yes — it's one of the strongest categories for PR in this market. Sourcing stories, seasonal supply angles and export or sustainability data all give journalists a genuine reason to run a piece beyond a generic Tasmanian-produce narrative.
First placements often land within four to six weeks given how targeted pitching can be in a small press pool. National coverage typically takes longer and depends on a Hobart-based track record and a prepared spokesperson.
Yes. Hobart's status as a hub for Antarctic and marine science gives these organisations a genuine national and international media hook, provided the pitch is built around research findings or expedition milestones rather than institutional announcements.
Trusted by Leaders
Across Australia.
Don't take our word for it. Here's what business owners and marketing directors say about working with Odin Digital.
“Can't recommend enough”
Lucas & the agency is honestly one of the best things that ever happened to my business. When I first started working with him for SEO and ads, he went way beyond that - dropping knowledge on pricing, funnels, and how to actually structure things to scale. I was doing $20k months on my own, then after working with Lucas on a new product launch, I was averaging over $100k a month. Mostly thanks to advice I never even paid for. Five years later, he still runs my ads and I still call him for guidance. If you're serious about your business, working with Lucas & Odin Digital is a high leverage move.
“Finally found the perfect growth program”
Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 180%. Working with the Odin team feels incredibly personalised.
“This is the way marketing should be done”
The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 2x to 6x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.
“A true extension of our team”
From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.
“Results that speak for themselves”
We'd been burned by agencies before, so we were skeptical. Odin proved us wrong within the first quarter - organic traffic up 210%, and our pipeline has never been healthier. They actually do what they say they'll do.
“Extremely Happy With The Results”
Bulk Buys has been working with the team for the last couple of months and we have been extremely happy with the results the team has achieved in such a short time. Communication and service provided by the team has been excellent. Thank you Alf & Calum!
Odin Digital works as a PR agency in Hobart and across Tasmania, covering media relations, newsworthy angle development, spokesperson preparation, pitch-to-placement management and amplification of coverage through content and SEO. We work with clients in Hobart CBD, Battery Point, Sandy Bay, North Hobart, Salamanca, Moonah and across greater Hobart, in sectors including tourism & hospitality, food, wine & aquaculture, antarctic & marine science, health & medical.
Based in Launceston instead? See our PR agency Launceston page, or browse every city we cover.
Ready for Hobart Coverage
Worth Having?
Book a free PR audit and we'll show you which Hobart journalists cover your category, what they're actually writing about, and the angles in your business worth pitching.
Review of the Hobart media landscape and the journalists covering your category
Two or three newsworthy angles drawn from your business
Realistic view of what coverage is achievable and in what order
