Trusted by industry leaders across Australia
As Seen In
Launceston serves as the service and commercial hub for northern Tasmania, sitting on top of a genuinely strong agriculture, premium food and wine sector along with a growing UTAS presence that's building the city's research and innovation profile. National food, wine and agribusiness press already pay attention to Tasmanian provenance stories, which gives Launceston businesses a real opening that many under-use.
Odin Digital approaches Launceston on those terms. We chart the journalists writing about agriculture and premium produce, food and wine, and university-linked research — locally and in the national trade and lifestyle press that already has an appetite for Tasmanian stories — then shape angles they can genuinely run. See our national PR agency services, or pair earned media with brand strategy and brand activations.
Why Launceston Pitches Get Ignored.
The common Launceston mistake is leading with a generic Tasmanian-provenance narrative for a story that has a much stronger, more specific hook underneath it — a particular growing technique, an export contract, a research finding. National food and wine editors have heard the general provenance pitch many times over; the specific detail is what actually gets a piece commissioned.
The second issue is staying out of national outlets on the assumption that Launceston stories only interest Tasmanian media. A strong agriculture, food and wine or research story based here can hold its own in national trade and lifestyle coverage, as long as it reaches the journalists who write those rounds instead of sitting as a regional item.
The Cost of Generic Pitching.
A pitch that leans on generic Tasmanian provenance instead of the specific detail behind your story gets filed alongside a hundred similar pitches national food and wine editors have already seen.
Where Your Story
Finds Its Audience.
Relationships, Angles, Placements.
The programme starts by identifying the journalists and trade editors covering agriculture and premium produce, food and wine, and university-linked research across northern Tasmania and nationally. Angles are built around the specific detail behind your story and offered individually, spokespeople are rehearsed, and each placement is carried through afterwards.
Launceston Media Mapping & Angles
We map the journalists, producers and editors actually covering your category in Launceston, then build a pipeline of angles they can run — drawn from your data, customers and operations rather than announcements.
Pitch, Placement & Amplification
Tailored pitching, spokesperson prep and interview management, then every placement worked afterwards — quoted on your site, amplified socially and used as an authority signal for search.
Coverage that keeps paying long after the news cycle moves on.
The 3-Pillar System.
Launceston Media Landscape Audit
Mapping covers the media relevant to your category — national food, wine and agribusiness trade press, UTAS-linked research and education coverage, local northern Tasmanian media and the titles your buyers actually read — and we benchmark coverage to date against other Tasmanian producers and operators.
Angle Development & Pitching
Angles are developed from the specific detail behind your operation — a growing or production technique, export or sourcing data, research findings or a genuine seasonal story — rather than a generic provenance narrative. Each is offered to whichever journalist is most likely to commission it, with the spokesperson briefed beforehand.
Placement Amplification
Placements keep working after publication: carried onto your site, circulated to followers and subscribers, and used to support how search engines read your credibility, so a national or local piece keeps generating enquiries well beyond its news cycle.
Our Unprecedented Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
PR runs as a monthly retainer scoped to pitch volume and target list, not a per-placement fee. Launceston programmes are often scoped around national food, wine and agribusiness trade press alongside local northern Tasmanian media.
It's a realistic and common goal for Launceston-based businesses, given how much attention national food and wine press already pay to Tasmanian provenance. The story still needs a specific hook beyond the general provenance angle to actually get commissioned.
Yes. Launceston's growing university presence is a genuine and current story, and research findings or education innovation angles are well suited to both specialist education press and broader regional and national coverage.
First placements often land within four to six weeks in trade or regional press where the fit is clearest. National food, wine and lifestyle coverage typically takes longer and depends on a strong, specific angle.
Yes. Alongside Launceston, we work with agriculture, food and wine, and manufacturing businesses across northern Tasmania, including Longford, Devonport and the surrounding growing regions.
Trusted by Leaders
Across Australia.
Don't take our word for it. Here's what business owners and marketing directors say about working with Odin Digital.
“Can't recommend enough”
Lucas & the agency is honestly one of the best things that ever happened to my business. When I first started working with him for SEO and ads, he went way beyond that - dropping knowledge on pricing, funnels, and how to actually structure things to scale. I was doing $20k months on my own, then after working with Lucas on a new product launch, I was averaging over $100k a month. Mostly thanks to advice I never even paid for. Five years later, he still runs my ads and I still call him for guidance. If you're serious about your business, working with Lucas & Odin Digital is a high leverage move.
“Finally found the perfect growth program”
Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 180%. Working with the Odin team feels incredibly personalised.
“This is the way marketing should be done”
The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 2x to 6x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.
“A true extension of our team”
From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.
“Results that speak for themselves”
We'd been burned by agencies before, so we were skeptical. Odin proved us wrong within the first quarter - organic traffic up 210%, and our pipeline has never been healthier. They actually do what they say they'll do.
“Extremely Happy With The Results”
Bulk Buys has been working with the team for the last couple of months and we have been extremely happy with the results the team has achieved in such a short time. Communication and service provided by the team has been excellent. Thank you Alf & Calum!
Odin Digital works as a PR agency in Launceston and across Tasmania, covering media relations, newsworthy angle development, spokesperson preparation, pitch-to-placement management and amplification of coverage through content and SEO. We work with clients in Launceston CBD, Invermay, Newstead, Kings Meadows, Mowbray, Riverside and across greater Launceston, in sectors including agriculture & food production, wine & premium produce, health & medical, education & research.
Based in Hobart instead? See our PR agency Hobart page, or browse every city we cover.
Ready for Launceston Coverage
Worth Having?
Book a free PR audit and we'll show you which Launceston journalists cover your category, what they're actually writing about, and the angles in your business worth pitching.
Review of the Launceston media landscape and the journalists covering your category
Two or three newsworthy angles drawn from your business
Realistic view of what coverage is achievable and in what order
