PR Agency Perth
Perth's PR &
Media Relations Agency
Media relations built for the WA press pack and the resources trade — then translated so the same story lands with east-coast and national editors.
- 100% five-star reviews on Trustpilot & Google
- No lock-in contracts
- 90-day performance guarantee
Trusted by industry leaders across Australia
The short answer
PR in Perth typically covers media relations with WA business and resources press, digital PR and link earning to support search visibility, founder and executive profile building, and crisis communications for operational or safety issues. Work is measured against agreed coverage in named outlets, growth in referring domains, uplift in branded search volume, and whether the business starts appearing in AI-generated answers. No agency can guarantee placement, so the commitment is to activity, process and a 90-day KPI guarantee rather than promised headlines.
Talk to us about PR in Perth
KPIs in writing · 90-day KPI guarantee · no lock-in
As Seen In
Perth runs on a different clock to the rest of the country, literally. When a Sydney or Melbourne newsroom is deep into its afternoon news conference, Perth desks are often already closing out the day, which means pitches timed for eastern states routinely land too late for WA outlets to use. A PR approach built for Perth has to plan around the two-to-three-hour gap rather than treat it as a footnote, and it has to understand a market where resources services, engineering and property carry real weight alongside health and professional services.
- 90 Days
- Performance guarantee or we work for free
- 100%
- Five-star reviews on Trustpilot & Google
- $574M+
- Client Revenue Driven
- 0
- Lock-in contracts, ever
The media landscape in Perth
Perth's daily press is anchored by The West Australian and WAtoday, both of which run business and resources coverage that matters to WA-based firms. Business News (Perth) covers company activity, contracts and appointments in more depth than the daily mastheads have space for, and is a realistic target for mining services, engineering and property stories. Broadcast options include ABC Radio Perth and 6PR for talk and current affairs, and Seven and Nine's Perth newsrooms for television. Resources and engineering businesses also have trade press such as Australian Mining to consider, alongside sector-specific titles that cover WA project activity. The Chamber of Commerce and Industry WA is a further channel for business commentary and event visibility, particularly for professional services and property firms building a public profile.
- The West Australian and WAtoday for daily business and resources news
- Business News (Perth) for company, contract and appointment coverage
- ABC Radio Perth and 6PR for talk and current affairs
- Seven and Nine Perth newsrooms for television
- Australian Mining and other resources trade press for sector-specific coverage
- Chamber of Commerce and Industry WA for business commentary and events
Stories Perth businesses can earn
Mining and resources services firms have access to genuinely newsworthy material that other sectors don't: contract wins, safety and workforce data, and commentary on commodity cycles that WA press and Australian Mining cover as a matter of course. Engineering firms can build stories around project milestones, infrastructure commentary and workforce shortages relevant to WA's construction pipeline. Health providers in Perth have room for commentary on regional access, workforce data and service expansion, while property businesses can pitch market commentary tied to Perth's own price and rental data rather than national averages that don't reflect WA conditions. Professional services firms — legal, accounting, advisory — tend to earn coverage through commentary on WA-specific regulatory or economic changes, awards recognition, and sponsorship of WA business events.
Angles worth developing
- Contract wins and project milestones for mining services and engineering firms
- Commodity cycle and workforce commentary tied to WA's resources sector
- Health workforce and access data specific to WA and regional Perth
- Property market commentary using Perth-specific price and rental figures
- Awards recognition and WA business event sponsorship for professional services
Why the time difference actually matters
A two-to-three-hour gap sounds minor until it changes when a story lands. National releases sent out of Sydney or Melbourne at the start of the eastern business day arrive in Perth before most journalists are at their desks, and by the time WA newsrooms are working through their morning list, that story has often already run elsewhere or lost its news value. Perth-specific pitching means building outreach schedules around WA start times, sending follow-up calls when Perth desks are actually taking them, and treating the afternoon gap — when eastern newsrooms are closing out but Perth is still working — as a genuine opportunity for exclusives rather than dead time. It also means being realistic about which stories are Perth-first and which are genuinely national, so WA angles aren't diluted by being pitched everywhere at once.
Local versus national pitching from Perth
Some Perth stories are national by nature — a resources contract with implications for the ASX, a health policy issue relevant across Australia — and those need coordinated outreach to national business press as well as WA outlets. Others are genuinely local: a property development, a professional services appointment, a WA-specific award, a Chamber of Commerce and Industry WA event. Treating every release as a national opportunity risks diluting stories that would otherwise land well with The West Australian, WAtoday or Business News (Perth), while treating every story as purely local risks missing coverage in outlets with a national audience but the same underlying sector interest, such as Australian Mining. Deciding which lane a story belongs in, before pitching, is part of what makes Perth PR different from running a national campaign with WA outlets added on.
Perth coverage gets missed when pitching runs on eastern-states time
Many Perth businesses work with agencies based in Sydney or Melbourne that send pitches out at 9am eastern time, which is 6am or 7am in Perth. By the time a WA news desk is checking inboxes, the pitch is hours old and has often already been picked up, ignored or overtaken by the day's news.
The result is that genuinely useful Perth stories — a mining services contract, an engineering firm's project win, a health provider's workforce data — go to outlets that never see them at the right moment, or get sent as generic national releases that ignore WA's own press and industry bodies entirely.
Perth PR needs Perth timing and Perth outlets
Built for WA's news cycle, not adapted from it
A process built around Perth's media hours and sectors
Coverage plans are built for WA news cycles first, with mining and resources services, engineering, health, property and professional services stories developed against what The West Australian, WAtoday, Business News (Perth) and trade press actually run.
WA-timed pitching
Media outreach scheduled to land inside WA business hours rather than eastern-states patterns, so pitches reach Perth desks while they're still live news.
Sector-specific angles
Stories built around mining and resources services, engineering, health, property and professional services rather than generic national releases.
Local and trade press together
Outreach that covers WA mastheads, radio and TV alongside resources and industry trade titles where Perth's specialist audiences actually read.
The aim is coverage that a Perth audience recognises as relevant, in outlets they already read, at a time those outlets are actually working the story.
A process shaped by Perth's time zone and industry mix
Brief and sector mapping
Work starts with a brief that sets out the story, the sector context — mining services, engineering, health, property or professional services — and which WA and national outlets are realistic targets.
WA-timed media outreach
Pitches are scheduled to land inside Perth business hours, with follow-up timed against WA, not eastern-states, news conference patterns, covering daily press, radio, TV and trade titles as relevant.
Reporting against agreed KPIs
Results are reported against the coverage, referring domains, branded search and AI citation metrics agreed at the outset, on the reporting rhythm set with the client rather than a fixed template.
Our 90-Day KPI Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
No. No PR agency can honestly guarantee placement in The West Australian, WAtoday or any other outlet, and any that claims otherwise should be treated with caution. What is committed is the process: sector-specific story development, WA-timed pitching, and a 90-day KPI guarantee against the activity and outcomes agreed at the outset, not promised headlines.
Measurement is set against the KPIs agreed in the brief: confirmed coverage in named WA and national outlets, growth in referring domains from that coverage, uplift in branded search volume, and whether the business begins appearing in AI-generated answers for relevant queries. Reporting runs on a rhythm agreed with the client rather than a fixed template.
It depends on the story. A resources contract with market implications or a policy issue may suit national business press, while a property launch, appointment or WA award is usually a better fit for The West Australian, WAtoday or Business News (Perth). Deciding this before pitching avoids diluting a story that would land well locally or missing a genuinely national angle.
Coverage in WA outlets often produces links and mentions that support search visibility, particularly for Perth-based service pages. That's why PR work here is planned alongside SEO for Perth and broader digital marketing activity, so coverage compounds into search results rather than existing as a one-off mention.
No. The agency is headquartered in South Yarra, Melbourne, and delivers PR work Australia-wide, including for Perth clients across mining and resources services, engineering, health, property and professional services. In-person meetings in Perth can be arranged when needed, alongside the usual remote working arrangements.
Initial brief and sector mapping typically takes one to two weeks, followed by ongoing pitching scheduled against WA business hours. Given Perth's two-to-three-hour time difference from eastern newsrooms, outreach windows and follow-up are planned around WA, not eastern-states, working hours, which affects how quickly a given pitch can realistically land.
Perth's mining and resources services, engineering, health, property and professional services sectors all have genuine stories to tell, but getting them into The West Australian, WAtoday, Business News (Perth), ABC Radio Perth, 6PR, Seven and Nine's Perth newsrooms or trade titles like Australian Mining depends on pitching that respects WA's own news cycle rather than treating it as an afterthought to eastern-states timing.
How PR and media relations connects to the rest of your Perth marketing
In Perth, PR and media relations is normally one part of a bigger plan. The adjacent work is where compounding gains come from. The same team also handles SEO in Perth, Google Ads management in Perth, web design in Perth, Facebook and Instagram ads in Perth, branding in Perth, brand identity design in Perth, graphic design in Perth, event and brand activation in Perth and rebranding in Perth, so the strategy, tracking and reporting stay in one place rather than being split across three suppliers.
Depending on where the bottleneck sits, the next step is usually content marketing, digital PR and link building and social media. The scope, deliverables and guarantee are set out on our national PR and media relations service page, and the four phases we run every engagement through are on the Odin Method page.
Beyond Perth, you can compare markets on the locations hub or read how we work by sector on the industries hub. If you would rather talk it through, book a strategy call and we will map the highest-leverage channel for your market.
Start a Perth PR conversation
For mining and resources services, engineering, health, property and professional services businesses in Perth, PR is scoped around WA media hours, WA outlets and measurable outcomes.
A brief covering your sector, your story and realistic WA and national outlets
Outreach timed to Perth business hours across press, radio, TV and trade press
Reporting against coverage, referring domains, branded search and AI citations
