Trusted by industry leaders across Australia
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Western Australian media works differently. The West Australian, WA business press, resources and energy trade titles and local broadcast operate on their own news cycle, with their own priorities and their own view of what matters — and none of it maps neatly onto how a national masthead thinks. A pitch written for the AFR routinely lands flat in Perth, and vice versa.
Odin Digital runs PR for WA businesses on both fronts: winning the local and trade coverage that drives real commercial outcomes in Western Australia, and reframing those same stories so they hold up in front of east-coast editors who don't have the local context. Relationships first, angles second, sends last. See our national PR agency services, or pair earned media with brand strategy and brand activations.
Why Perth Pitches Get Ignored.
The common Perth mistake is treating national press as the only measure of success. For many WA businesses, a feature in the resources trade press or a segment on local broadcast produces more tenders, hires and partner conversations than a national mention would — but it gets discounted internally because it isn't a household masthead.
The opposite mistake is assuming WA coverage travels on its own. It doesn't. East-coast editors need the story re-framed with national context — market implications, comparable figures, why a reader in Sydney should care — otherwise it reads as a local item and gets passed over regardless of how significant it is in Western Australia.
The Cost of Generic Pitching.
Distance means WA stories need translating, not just re-sending. Without that step, businesses either stay invisible nationally or waste months pitching east-coast editors with copy written for a Perth audience.
Where Your Story
Finds Its Audience.
Relationships, Angles, Placements.
We map WA media and the resources and industry trade press, build angles that fit their news cycle, secure the local coverage that moves commercial outcomes, then re-frame the strongest stories with national context for east-coast pitching.
Perth Media Mapping & Angles
We map the journalists, producers and editors actually covering your category in Perth, then build a pipeline of angles they can run — drawn from your data, customers and operations rather than announcements.
Pitch, Placement & Amplification
Tailored pitching, spokesperson prep and interview management, then every placement worked afterwards — quoted on your site, amplified socially and used as an authority signal for search.
Coverage that keeps paying long after the news cycle moves on.
The 3-Pillar System.
Perth Media Landscape Audit
You get a picture of the Western Australian outlets that count for your sector: state press, the business and resources rounds, trade publications, local broadcast and podcasts — alongside an audit of coverage to date, share of voice and the commentary openings competitors are already taking.
Angle Development & Pitching
Angles drawn from your projects, operations and data, written for the WA news cycle rather than recycled from a national release. Spokespeople are prepared before every interview, and the strongest stories are then re-framed with national context and pitched east.
Placement Amplification
Coverage doesn't stop at publication. It's quoted across your site and capability documents, pushed out through social channels and client mail-outs, and cited where it lifts search authority — which counts double in WA, where interstate buyers assess you without ever setting foot on site.
Our Unprecedented Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
PR is retainer-based, scoped to pitch volume and the size of the target media list rather than charged per placement. A WA-focused programme covering state press and the relevant trade titles is typically leaner than a national programme, and for businesses whose buyers are local it usually delivers better return.
We work in the rounds our clients operate in and build relationships there rather than claiming blanket coverage of every WA outlet. In resources and energy, most of the value sits with a relatively small number of trade journalists and analysts, and those relationships are earned by pitching things they can actually run.
Yes, when it's planned for. Interstate buyers research WA suppliers online before any meeting, so third-party coverage does credibility work that your own website can't. We deliberately re-frame WA stories with national context so they're publishable east, then use the resulting coverage in tenders and pitches.
For existing clients, yes — holding statements, spokesperson preparation, media response and reputation recovery through search and owned channels. Resources and industrial businesses in particular benefit from having that framework agreed before an incident rather than assembled during one.
Mostly, with on-site sessions for strategy and media training where it's worth having the leadership team in one room. Day-to-day pitching and journalist liaison run remotely regardless of location, and the time difference has never been a practical obstacle for WA clients.
Trusted by Leaders
Across Australia.
Don't take our word for it. Here's what business owners and marketing directors say about working with Odin Digital.
“Can't recommend enough”
Lucas & the agency is honestly one of the best things that ever happened to my business. When I first started working with him for SEO and ads, he went way beyond that - dropping knowledge on pricing, funnels, and how to actually structure things to scale. I was doing $20k months on my own, then after working with Lucas on a new product launch, I was averaging over $100k a month. Mostly thanks to advice I never even paid for. Five years later, he still runs my ads and I still call him for guidance. If you're serious about your business, working with Lucas & Odin Digital is a high leverage move.
“Finally found the perfect growth program”
Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 180%. Working with the Odin team feels incredibly personalised.
“This is the way marketing should be done”
The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 2x to 6x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.
“A true extension of our team”
From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.
“Results that speak for themselves”
We'd been burned by agencies before, so we were skeptical. Odin proved us wrong within the first quarter - organic traffic up 210%, and our pipeline has never been healthier. They actually do what they say they'll do.
“Extremely Happy With The Results”
Bulk Buys has been working with the team for the last couple of months and we have been extremely happy with the results the team has achieved in such a short time. Communication and service provided by the team has been excellent. Thank you Alf & Calum!
Odin Digital works as a PR agency in Perth and across Western Australia, covering media relations, newsworthy angle development, spokesperson preparation, pitch-to-placement management and amplification of coverage through content and SEO. We work with clients in Perth CBD, West Perth, Subiaco, Osborne Park, Fremantle, Joondalup and across greater Perth, in sectors including mining, resources & mets, energy & renewables, engineering & industrial services, construction & infrastructure.
Based in Adelaide instead? See our PR agency Adelaide page, or browse every city we cover.
Want the full picture? Read our guide to brand and creative services in Perth.
Ready for Perth Coverage
Worth Having?
Book a free PR audit and we'll show you which Perth journalists cover your category, what they're actually writing about, and the angles in your business worth pitching.
Review of the Perth media landscape and the journalists covering your category
Two or three newsworthy angles drawn from your business
Realistic view of what coverage is achievable and in what order
