Case Study
Industrial Ecommerce
Mining Store
Rebuilding the growth system behind the ads so every dollar of spend could be accounted for.
6x
Return on ad spend (from 2x)
90 days
Time to result
The Challenge
Where Mining Store started
Mining Store's paid media was running, but the systems around it — tracking, measurement and conversion — weren't giving the team confidence in where the budget was going.
Return on ad spend sat at 2x, which limited how aggressively the business could scale.
The Approach
What we did
Re-engineer the growth system
We treated the account as a system rather than a set of campaigns: measurement, offer and conversion path were addressed alongside the media.
Account for every dollar
Reporting was rebuilt so spend could be traced to outcomes — the point Will makes when he says every dollar is now accounted for.
Scale on proven economics
Budget was only pushed into what the data showed was profitable.
The Results
What changed
- ROAS improved from 2x to 6x in 90 days.
- Full visibility of where ad spend goes and what it returns.
“The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 2x to 6x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.”
Will Wright
Co-Founder, Mining Store
Watch the video testimonialRelated Services
Services behind this result
Compound your growth by pairing services under one strategy.
SEO Agency Australia
Rank higher on Google with our Australia-wide SEO team.
Facebook & Meta Ads
Paid social that turns scrollers into qualified leads.
Web Design & Development
Conversion-first websites built to rank and sell.
Full-Service Digital Marketing Agency
Integrated SEO, paid, content, and web under one growth strategy.
