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Most growth-stage Australian companies hit the same wall between $2M and $25M in revenue: the founder has been running marketing by default, results have plateaued, and a full-time CMO costs $300k+ loaded with no guarantee of fit. A Fractional CMO is the bridge.
At Odin Digital, our Fractional CMO engagements embed a senior marketing executive into your business 1-3 days per week to own strategy, lead your team, orchestrate agencies and channels, report to the board, and make the hiring decisions that compound. You get the calibre of thinking that lives at $30M+ companies, calibrated to your stage, without the lock-in.
We sit above (and agnostic to) channel execution. That means we'll happily lead your SEO, paid media, content, and lifecycle stack whether the work is being done by Odin Digital, your in-house team, or third-party agencies. Agency neutrality is part of the deal — we're optimising your business, not protecting our retainer.
If you're a founder still approving every Meta creative at 11pm, you're paying for a CMO already — just in opportunity cost. Book a discovery session and we'll scope what a Fractional CMO engagement would look like for your business.
Growth Plateauing With No One Owning Marketing?
Your team has marketers but no leader. Agencies report to whoever picks up the phone. Strategy is whatever's burning today. The founder is still approving Meta ads, briefing copywriters, and trying to forecast next quarter's pipeline between investor calls. The whole function moves, but it doesn't compound.
Hiring a full-time CMO sounds like the answer — until you price one. $250k-$400k base, plus equity, plus a 6-month ramp, plus the risk that the first hire is the wrong hire. For most companies between $2M and $25M, that's not a stretch — it's a bet you can't responsibly make.
You don't need more marketers. You need a marketing leader.
A Fractional CMO gives you the strategic ownership a growing business needs, at the cost and commitment level a growing business can actually afford.
Where Data Finds
its Voice.
Executive Marketing Leadership On Demand.
Our Fractional CMO engagements embed senior leadership into your business — strategy, team, channels, reporting, hiring — without the salary, equity, or ramp-up risk of a permanent executive.
The Science
OKR setting, budget allocation, CAC/LTV modelling, board-grade reporting, and agency/vendor accountability frameworks built into every engagement.
The Art
Senior judgement on positioning, brand, hiring, and the unglamorous trade-offs that separate companies that compound from those that don't.
We don't run your campaigns. We make sure the right campaigns get run by the right people for the right reasons.
The 3-Pillar System.
Strategy & Planning Ownership
Annual marketing plans, quarterly OKRs, budget allocation, channel mix, GTM positioning, and the strategic trade-offs that determine whether the next 12 months compound or stall. Owned end-to-end.
Team & Agency Leadership
Direct management of in-house marketers and vendor relationships. Performance reviews, capability mapping, and the hiring sequence that moves your team from execution-by-default to execution-by-design.
Board-Grade Reporting
Pipeline, CAC, LTV, contribution margin, and channel ROI reporting that satisfies investors and gives the leadership team a single source of truth — not five conflicting dashboards.
Fractional CMO vs Alternatives.
Loaded Annual Cost
$280k-$420k (FT CMO + on-costs)
$96k-$216k Fractional CMO retainer
Time to Productivity
3-6 month ramp
Productive from week one
Hire Risk
Severance, equity, reputational risk
30-day notice, no lock-in
Agency Neutrality
In-house bias, internal politics
Vendor-agnostic — optimise your business, not our retainer
Strategic Depth
Often a senior generalist
Specialised in growth-stage Australian companies
Channel Knowledge
Strong in 1-2 channels
Cross-channel: SEO, paid, content, lifecycle, brand
Reporting
Inherits whatever exists
Board-grade framework installed in first 60 days
Exit
Severance, replacement search
We help recruit your full-time CMO when you outgrow us
Inside the Fractional CMO Engagement.
Ongoing executive marketing leadership embedded into your business — calibrated to your stage, scope, and growth goals.
Quarterly Strategic Plan
Marketing plan, OKRs, budget allocation, and channel mix reviewed and re-set every quarter against revenue and pipeline goals.
Team & Agency Leadership
Direct management of in-house marketers, agencies, and freelancers. Performance reviews, hiring, and capability mapping.
Channel Orchestration
Alignment across SEO, paid, content, lifecycle, and brand so every channel pulls toward the same pipeline goal.
Board-Grade Reporting
Pipeline, CAC, LTV, contribution margin, and channel ROI reporting that survives investor scrutiny.
Weekly Cadence
Weekly leadership 1:1s, twice-monthly all-marketing reviews, and monthly board prep. Real ownership, not advisory.
Hiring & Onboarding
Role design, interviewing, and onboarding for every marketing hire — including the full-time CMO when you outgrow the fractional model.
This Service Works Best For…
Australian companies between $2M and $25M in annual revenue
Founder-led businesses where the founder is still running marketing by default
Companies with 1-10 in-house marketers and no senior leader above them
Series A/B startups needing CMO-grade strategy before they can justify a full-time hire
Mid-market businesses with multiple agencies and no one orchestrating them
This probably isn't the right fit if…
Companies under $1M revenue (founder-led marketing is still the right answer at this stage)
Companies over $30M revenue (you need a full-time CMO — we can help recruit one)
Businesses looking for tactical channel execution only (see our <a href='/services/marketing-consulting' class='text-accent underline'>Marketing Consulting</a> or specific channel services)
Organisations unwilling to give a Fractional CMO real decision authority
Pre-revenue startups still finding product-market fit
Our Unprecedented Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
A Fractional CMO is a senior marketing leader who takes ownership of your marketing function on a part-time, ongoing basis — typically 1-3 days per week — without the cost or commitment of a full-time executive hire. Engagements run on monthly retainers, with clear deliverables: strategy, team leadership, channel orchestration, vendor management, board reporting, and quarterly OKR setting. You get executive marketing leadership at roughly 30-50% of the loaded cost of a full-time CMO.
Most companies between $2M and $25M in revenue are too small for a $300k+ full-time CMO but too large for the founder to keep running marketing themselves. A Fractional CMO bridges that gap. You get executive-level strategy, hiring, and channel oversight without the salary, equity, severance, and ramp-up risk of a permanent senior hire — and if you outgrow the model, we help you recruit and onboard a full-time replacement.
Fractional CMO engagements are scoped to time commitment, remit and team size — we quote after a scoping call rather than publishing a price sheet. Every engagement runs at roughly half the loaded cost of an equivalent full-time CMO. We offer 90-day trial structures so you can validate fit before committing long-term.
Strategy: build and own the marketing plan, OKRs, and budget. Leadership: manage in-house marketers, agencies (including ours when relevant), and vendors. Channel orchestration: align SEO, paid, content, and lifecycle into one funnel. Reporting: board-level dashboards on pipeline, CAC, LTV, and contribution. Hiring: define roles, run interviews, and recruit the team your business needs next.
Alongside. A Fractional CMO orchestrates agencies, freelancers, and in-house teams so they actually pull in the same direction. We frequently run Fractional CMO engagements for clients where Odin Digital is not the agency of record — agency neutrality is part of the value.
Marketing Consulting is project-based: a strategic engagement to solve a specific problem (positioning, channel mix, GTM launch). Fractional CMO is ongoing executive leadership embedded into your business — same senior thinking, but with continuous ownership of execution, hiring, and reporting.
Most of our Fractional CMO clients are between $2M and $25M in annual revenue with 1-10 marketers (or none) and a founder or CEO who's been running marketing by default. Companies under $2M usually benefit more from project-based consulting; companies over $25M typically need a full-time CMO.
Most Fractional CMO engagements run 12-24 months, with a 90-day initial commitment to validate fit. Some clients use us as a permanent fractional resource; others use 12-18 months to stabilise the function before recruiting a full-time CMO — at which point we help with the hire and handover.
“Can't recommend enough”
Lucas & the agency is honestly one of the best things that ever happened to my business. When I first started working with him for SEO and ads, he went way beyond that - dropping knowledge on pricing, funnels, and how to actually structure things to scale. I was doing $20k months on my own, then after working with Lucas on a new product launch, I was averaging over $100k a month. Mostly thanks to advice I never even paid for. Five years later, he still runs my ads and I still call him for guidance. If you're serious about your business, working with Lucas & Odin Digital is a high leverage move.
“Finally found the perfect growth program”
Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 180%. Working with the Odin team feels incredibly personalised.
“This is the way marketing should be done”
The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 2x to 6x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.
“A true extension of our team”
From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.
“Results that speak for themselves”
We'd been burned by agencies before, so we were skeptical. Odin proved us wrong within the first quarter - organic traffic up 210%, and our pipeline has never been healthier. They actually do what they say they'll do.
“Extremely Happy With The Results”
Bulk Buys has been working with the team for the last couple of months and we have been extremely happy with the results the team has achieved in such a short time. Communication and service provided by the team has been excellent. Thank you Alf & Calum!
Ready for a Marketing Leader
Who Owns the Outcome?
Book a 90-minute discovery session and we'll scope what a Fractional CMO engagement would look like for your business — no obligation.
Diagnostic on current marketing function, team, and agency stack
Proposed scope, cadence, and pricing tailored to your stage
Initial 90-day plan if you decide to proceed
