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The way people search is fundamentally changing. Millions of Australians now ask ChatGPT, Perplexity, and Google AI Overviews for recommendations instead of scrolling through traditional search results. If your brand isn't being cited in these AI-generated responses, you're becoming invisible to a rapidly growing segment of your market.
Generative Engine Optimisation (GEO) is the discipline of ensuring your brand appears when AI systems answer questions in your industry. While traditional SEO optimises for Google's ranking algorithm, GEO optimises for AI extraction - making your content citation-worthy, your brand entity authoritative, and your structured data readable by large language models.
At Odin Digital, we were early movers in GEO. Our own website implements the full AI discoverability stack: llms.txt files, ai-content-summary meta tags, entity-structured schemas, and AI crawler permissions. We've studied how ChatGPT, Perplexity, and Google's AI Overviews select sources - and we apply those insights to make our clients the definitive authorities in their categories.
Our Generative Engine Optimisation methodology covers every surface where AI search operates. We build your brand's entity authority through strategic content, digital PR, and Wikipedia-grade citations. We structure your content for maximum AI extraction probability. We implement technical optimisations that make your site AI-readable. And we monitor your visibility across every major AI platform monthly.
The businesses investing in GEO today will dominate AI search for years to come. Just as early SEO adopters built insurmountable organic advantages in the 2010s, early GEO adopters are building the brand authority and citation networks that AI systems will reference for the foreseeable future. For a comprehensive breakdown of why this matters, read our guide on why SEO matters for AI search.
Ready to discover how AI search platforms currently perceive your brand? Our free GEO audit reveals your current AI visibility, identifies citation gaps, and provides a clear roadmap to becoming the brand AI recommends in your industry.
AI Is Answering Your Prospects' Questions. Are You Being Cited?
When someone asks ChatGPT 'best digital marketing agency in Australia,' your competitors get mentioned. You don't. When Perplexity synthesises answers about your industry, it cites your competitors' content as authoritative sources. When Google AI Overviews summarise search results, your brand is absent from the generated response.
This isn't about traditional rankings anymore. AI search platforms don't rank websites - they cite authorities. If your brand isn't recognised as an entity authority in your category, you'll be invisible to the fastest-growing search medium in history. And unlike traditional SEO, you can't pay your way into AI citations.
AI doesn't rank websites. It cites authorities.
Generative Engine Optimisation builds the brand authority, citation networks, and structured data that make AI systems recognise and recommend your business.
Where Data Finds
its Voice.
GEO Built for AI Dominance.
Our GEO agency builds the entity authority, citation architecture, and AI-readable infrastructure that ensures your brand is the one AI systems cite, reference, and recommend.
The Science
Entity graph analysis, AI citation tracking, structured data implementation, and LLM behaviour modelling. We reverse-engineer how AI platforms select sources and build your brand into their citation networks.
The Art
Creating content that AI finds irresistible to cite. Definitive, authoritative, data-rich content that positions your brand as the go-to source for industry expertise.
We don't just optimise for Google. Our GEO agency makes you the brand AI recommends.
The 3-Pillar System.
Entity Authority Building
We establish your brand as a recognised entity across the knowledge sources AI systems reference. Through strategic digital PR, Wikipedia-grade citations, and authoritative content placement, we build the entity graph that makes AI platforms trust and cite your brand.
Citation Architecture
We structure your content for maximum AI extraction. Clear, definitive statements. Original data and statistics. Structured formatting that AI can parse and cite. Every piece of content is designed to be the answer AI systems want to reference.
AI Platform Monitoring
We track your brand's visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, and emerging AI search platforms. Monthly reports show citation frequency, competitor comparison, and actionable insights to improve your AI search presence.
Why Forward-Thinking Brands Choose Odin Digital for GEO.
AI Understanding
Don't know GEO exists
Early movers with proven AI visibility methodology
Platform Coverage
Google only
ChatGPT, Perplexity, Claude, Copilot, AI Overviews
Entity Strategy
No entity awareness
Full entity graph audit and authority building
Content Format
Standard blog posts
Citation-worthy content structured for LLM extraction
Structured Data
Basic schema only
llms.txt, ai-content-summary, entity schemas
Measurement
Can't track AI visibility
Multi-platform citation monitoring and reporting
Digital PR
Traditional backlinks only
Brand mentions in LLM training and retrieval sources
Integration
GEO not part of strategy
GEO integrated with SEO for dual-visibility compound growth
Inside the GEO Programme.
Our GEO engagement builds the entity authority, citation architecture, and AI-readable infrastructure that makes AI systems cite your brand as the definitive authority.
Entity Authority Audit
Assess how ChatGPT, Perplexity, and Google AI perceive your brand entity. Identify gaps in authority signals and citation networks.
AI-Readable Infrastructure
Deploy llms.txt files, ai-content-summary meta tags, entity disambiguation schemas, and AI crawler permissions.
Citation Network Building
Strategic placements across sources AI platforms use for training and retrieval - Wikipedia-grade citations and authoritative mentions.
AI Platform Monitoring
Monthly tracking of brand visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, and emerging AI search.
Content Structuring
Reformat existing content for maximum AI extraction - clear definitions, structured data, definitive statements, and citation-worthy formatting.
Competitive GEO Intelligence
Monitor how AI platforms cite your competitors. Identify citation opportunities they're capturing and strategies to outperform them.
This Service Works Best For…
Businesses in professional services, technology, or finance where AI search adoption is accelerating fastest
Brands already investing in SEO and content marketing seeking to extend visibility into AI platforms
Companies in competitive industries where being the AI-recommended brand creates significant advantage
Organisations with strong expertise and original data that can be structured for AI extraction
Forward-thinking businesses willing to invest early in AI search before competitors catch up
This probably isn't the right fit if…
Local businesses with hyperlocal service areas (AI search impact is still primarily for broader queries)
Companies without existing content or web presence (GEO amplifies what you already have)
Businesses expecting immediate ROI within 30 days (GEO is a medium-term authority play)
Organisations in industries where AI search adoption is minimal (e.g., trades, hospitality)
Companies not willing to create authoritative, original content alongside technical GEO implementation
Our Unprecedented Guarantee.
The 90-Day Momentum Guarantee
If we don't hit the agreed-upon KPIs within 90 days, we work for free until we do. No caveats. No fine print.
Your success is our success. We only win when you win.
No Lock-In Contracts
Stay because we deliver, not because you're trapped.
Full Transparency
Every action we take, every result we achieve - visible in real time.
Dedicated Team
A senior strategist and specialist team assigned to your account.
Common Questions
Frequently Asked Questions
Generative Engine Optimisation (GEO) is the practice of optimising your brand and content to appear in AI-generated search results - including Google AI Overviews, ChatGPT, Perplexity, Claude, and other large language model (LLM) platforms. While traditional SEO focuses on ranking in the '10 blue links,' GEO ensures your brand is cited, referenced, and recommended when AI systems answer questions in your industry.
Traditional SEO optimises for Google's ranking algorithm - targeting keywords, building backlinks, and improving technical performance. GEO optimises for AI extraction - structuring content so LLMs cite your brand when synthesising answers. GEO requires entity authority (being recognised as a definitive source), citation-worthy content formatting, brand mention velocity, and structured data that AI systems can parse. Both disciplines overlap, but GEO introduces new ranking signals specific to AI search.
Our GEO services optimise your visibility across all major AI search platforms: Google AI Overviews (formerly SGE), ChatGPT with browsing, Perplexity AI, Microsoft Copilot, Claude (Anthropic), and emerging AI search engines. As AI search fragments across platforms, GEO ensures your brand maintains visibility wherever your prospects research - not just on traditional Google.
GEO measurement is evolving, but we track: brand mention frequency in AI responses (using prompt testing across platforms), citation appearances in AI Overviews, referral traffic from AI platforms (identifiable in analytics), share of voice in AI-generated answers vs. competitors, and overall organic visibility trends as AI search adoption grows. We provide monthly GEO visibility reports alongside traditional SEO metrics.
GEO services range from $2,000 to $8,000+ per month depending on industry competition and scope. Most clients integrate GEO with their existing SEO strategy for an additional $1,500-$3,000/month. Given that AI search is projected to handle 30-40% of informational queries by 2027, early investment in GEO establishes competitive advantages that compound over time.
Not entirely - but it will significantly reshape how people find information. Google AI Overviews already appear in 30%+ of search results, and ChatGPT handles billions of queries monthly. The businesses that invest in GEO now will be the ones cited and recommended as AI search adoption accelerates. Our approach optimises for both traditional SEO and GEO simultaneously, ensuring visibility regardless of how search evolves.
GEO requires content that is citation-worthy: clear, authoritative, and structured for AI extraction. This means definitive statements (not hedged opinions), original data and statistics, structured formatting (tables, lists, clear headings), entity disambiguation (connecting your brand to relevant topics), and expertise signals (author credentials, citations to primary sources). We audit your existing content and create a GEO content roadmap that enhances AI visibility.
We were early movers in GEO - our own website is optimised for AI discoverability with llms.txt files, ai-content-summary meta tags, and entity-structured schemas. We apply the same methodology to our clients: building brand entity authority, creating citation-worthy content, implementing AI-readable structured data, and monitoring AI platform visibility. Most agencies are still figuring out GEO - we're already delivering measurable results.
“Can't recommend enough”
Lucas & the agency is honestly one of the best things that ever happened to my business. When I first started working with him for SEO and ads, he went way beyond that - dropping knowledge on pricing, funnels, and how to actually structure things to scale. I was doing $20k months on my own, then after working with Lucas on a new product launch, I was averaging over $100k a month. Mostly thanks to advice I never even paid for. Five years later, he still runs my ads and I still call him for guidance. If you're serious about your business, working with Lucas & Odin Digital is a high leverage move.
“Finally found the perfect growth program”
Their data-driven approach to SEO put us on the first page of Google for our most competitive keywords. Revenue is up 180%. Working with the Odin team feels incredibly personalised.
“This is the way marketing should be done”
The team at Odin doesn't just run ads - they re-engineered our growth systems. Our ROAS improved from 2x to 6x in just 90 days. It's clear they care about giving customers a proactive, user-friendly experience.
“A true extension of our team”
From day one, Odin felt like an in-house team. They took the time to understand our industry, built a strategy around our goals, and delivered results that exceeded every benchmark we set. Our cost per acquisition dropped by 62%.
“Results that speak for themselves”
We'd been burned by agencies before, so we were skeptical. Odin proved us wrong within the first quarter - organic traffic up 210%, and our pipeline has never been healthier. They actually do what they say they'll do.
“Extremely Happy With The Results”
Bulk Buys has been working with the team for the last couple of months and we have been extremely happy with the results the team has achieved in such a short time. Communication and service provided by the team has been excellent. Thank you Alf & Calum!
Ready to Become the Brand
AI Recommends?
Get your FREE GEO Audit and discover how AI search platforms currently perceive your brand - and what it takes to become the authority they cite.
AI platform brand visibility assessment across ChatGPT, Perplexity, and Google AI Overviews
Entity authority gap analysis vs. key competitors
GEO roadmap with citation-building priorities
